#A73790
Closest named color: Warm Purple (#952E8F). oklch(52.9% 0.177 337), rgb(167, 55, 144).
Aa
White text reads best on this color (5.84:1).
About this color
#A73790 is a medium-dark, vivid pink. In OKLCH its lightness is 53%, its chroma 0.177 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.042 away. White text reads best on it, at 5.84:1.
| Hue family | Pinks |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.59:1 |
| White text | 5.84:1 |
Values
| HEX | #A73790 |
| RGB | rgb(167, 55, 144) |
| HSL | hsl(312, 50%, 44%) |
| OKLCH | oklch(52.9% 0.177 337) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A73790 | 5.84:1 | AA | Lc -83.6 | Fine for body text |
| Black text on #A73790 | 3.59:1 | AA large text | Lc 25.7 | Dividers and decoration only |
| #A73790 text on white | 5.84:1 | AA | Lc 78.3 | Fine for body text |
| #A73790 text on black | 3.59:1 | AA large text | Lc -23.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F5E4EF
oklch(93.6% 0.023 338.6)
-
Step 200
200
#EDCFE4
oklch(88.6% 0.043 336.8)
-
Step 300
300
#E3ADD4
oklch(80.9% 0.081 336.7)
-
Step 400
400
#D380BD
oklch(70.7% 0.128 337.4)
-
Step 500
500
#C55DAD
oklch(63.1% 0.163 337)
-
Step 600
600 (this color)
#A73790
oklch(52.9% 0.177 337)
-
Step 700
700
#973182
oklch(49.2% 0.164 337)
-
Step 800
800
#7B2A6A
oklch(42.8% 0.137 336.9)
-
Step 900
900
#632756
oklch(37.7% 0.107 336.7)
-
Step 950
950
#3A1832
oklch(27% 0.066 337)
#A73790 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A5A93 | 0.190 |
| Deuteranopia (no green cones) | #5E6B8D | 0.165 |
| Tritanopia (no blue cones) | #B03D5E | 0.087 |
| Achromatopsia (no color) | #656565 | 0.179 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A73790
#A73790
oklch(52.9% 0.177 337)
- #00804D
#00804D
oklch(52.8% 0.125 157.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A73790, closest first.
No curated palette has a color within ΔE 0.04 of #A73790.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.042
- Purply #983FB2 ΔE 0.062
- Light Eggplant #894585 ΔE 0.063
- Medium Violet Red #C71585 ΔE 0.067
- Light Plum #9D5783 ΔE 0.074
- Red Violet #9E0168 ΔE 0.080
- Purpley Pink #C83CB9 ΔE 0.088
- Deep Magenta #A0025C ΔE 0.091
Use #A73790 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.