#A73480
Closest named color: Warm Purple (#952E8F). oklch(51.9% 0.17 344.1), rgb(167, 52, 128).
Aa
White text reads best on this color (6.09:1).
About this color
#A73480 is a medium-dark, vivid pink. In OKLCH its lightness is 52%, its chroma 0.170 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.050 away. White text reads best on it, at 6.09:1.
| Hue family | Pinks |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.44:1 |
| White text | 6.09:1 |
Values
| HEX | #A73480 |
| RGB | rgb(167, 52, 128) |
| HSL | hsl(320, 53%, 43%) |
| OKLCH | oklch(51.9% 0.17 344.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A73480 | 6.09:1 | AA | Lc -84.7 | Fine for body text |
| Black text on #A73480 | 3.44:1 | AA large text | Lc 24.6 | Dividers and decoration only |
| #A73480 text on white | 6.09:1 | AA | Lc 79.5 | Fine for body text |
| #A73480 text on black | 3.44:1 | AA large text | Lc -22.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4EE
oklch(93.6% 0.024 342.9)
-
Step 200
200
#F0CEE0
oklch(88.5% 0.045 344.9)
-
Step 300
300
#E8ACCE
oklch(81% 0.082 344.1)
-
Step 400
400
#D97DB5
oklch(70.6% 0.132 343.7)
-
Step 500
500
#CC59A2
oklch(63.1% 0.167 344)
-
Step 600
600
#B83A8D
oklch(55.7% 0.183 344.2)
-
Step 700
700 (this color)
#A73480
oklch(51.9% 0.17 344.1)
-
Step 800
800
#802561
oklch(42.6% 0.141 344.3)
-
Step 900
900
#672450
oklch(37.6% 0.11 343.5)
-
Step 950
950
#3D162F
oklch(27% 0.071 343.6)
#A73480 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #405682 | 0.186 |
| Deuteranopia (no green cones) | #62697D | 0.164 |
| Tritanopia (no blue cones) | #B23355 | 0.072 |
| Achromatopsia (no color) | #626262 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A73480
#A73480
oklch(51.9% 0.17 344.1)
- #007C57
#007C57
oklch(51.9% 0.111 163.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A73480, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.050
- Light Eggplant #894585 ΔE 0.062
- Red Violet #9E0168 ΔE 0.064
- Medium Violet Red #C71585 ΔE 0.065
- Light Burgundy #A8415B ΔE 0.071
- Deep Magenta #A0025C ΔE 0.071
- Light Plum #9D5783 ΔE 0.071
- Dark Fuchsia #9D0759 ΔE 0.075
Use #A73480 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.