#A72C96
Closest named color: Warm Purple (#952E8F). oklch(52.2% 0.195 334.3), rgb(167, 44, 150).
Aa
White text reads best on this color (6.09:1).
About this color
#A72C96 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.195 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.037 away. White text reads best on it, at 6.09:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.195) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.44:1 |
| White text | 6.09:1 |
Values
| HEX | #A72C96 |
| RGB | rgb(167, 44, 150) |
| HSL | hsl(308, 58%, 41%) |
| OKLCH | oklch(52.2% 0.195 334.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A72C96 | 6.09:1 | AA | Lc -84.5 | Fine for body text |
| Black text on #A72C96 | 3.44:1 | AA large text | Lc 24.8 | Dividers and decoration only |
| #A72C96 text on white | 6.09:1 | AA | Lc 79.3 | Fine for body text |
| #A72C96 text on black | 3.44:1 | AA large text | Lc -22.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF2F9
oklch(97% 0.013 333)
-
Step 100
100
#F6E3F1
oklch(93.5% 0.028 334.9)
-
Step 200
200
#F0CDE7
oklch(88.6% 0.052 335.1)
-
Step 300
300
#E7AADA
oklch(81% 0.095 334.2)
-
Step 400
400
#D87AC7
oklch(70.8% 0.15 334.1)
-
Step 500
500
#CB52B8
oklch(63% 0.193 334.2)
-
Step 600
600
#B62FA4
oklch(55.5% 0.21 334.1)
-
Step 700
700 (this color)
#A72C96
oklch(52.2% 0.195 334.3)
-
Step 800
800
#7F1E72
oklch(42.7% 0.161 334.1)
-
Step 900
900
#67205C
oklch(37.7% 0.126 334.5)
-
Step 950
950
#3C1436
oklch(26.9% 0.08 333.8)
#A72C96 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A5799 | 0.212 |
| Deuteranopia (no green cones) | #566893 | 0.181 |
| Tritanopia (no blue cones) | #AF375E | 0.099 |
| Achromatopsia (no color) | #626262 | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A72C96
#A72C96
oklch(52.2% 0.195 334.3)
- #007E45
#007E45
oklch(52.1% 0.13 154.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A72C96, closest first.
No curated palette has a color within ΔE 0.04 of #A72C96.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.037
- Purply #983FB2 ΔE 0.057
- Medium Violet Red #C71585 ΔE 0.069
- Light Eggplant #894585 ΔE 0.074
- Dark Magenta #8B008B ΔE 0.079
- Red Violet #9E0168 ΔE 0.079
- Purpley Pink #C83CB9 ΔE 0.086
- Dark Orchid #9932CC ΔE 0.091
Use #A72C96 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.