#A72C73
Closest named color: Red Violet (#9E0168). oklch(50.6% 0.173 349.7), rgb(167, 44, 115).
Aa
White text reads best on this color (6.45:1).
About this color
#A72C73 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.173 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.048 away. White text reads best on it, at 6.45:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.25:1 |
| White text | 6.45:1 |
Values
| HEX | #A72C73 |
| RGB | rgb(167, 44, 115) |
| HSL | hsl(325, 58%, 41%) |
| OKLCH | oklch(50.6% 0.173 349.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A72C73 | 6.45:1 | AA | Lc -86.1 | Fine for body text |
| Black text on #A72C73 | 3.25:1 | AA large text | Lc 23.1 | Dividers and decoration only |
| #A72C73 text on white | 6.45:1 | AA | Lc 80.9 | Fine for body text |
| #A72C73 text on black | 3.25:1 | AA large text | Lc -20.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EC
oklch(93.6% 0.023 350.1)
-
Step 200
200
#F2CDDE
oklch(88.5% 0.047 348.7)
-
Step 300
300
#EBABC8
oklch(80.9% 0.083 350.3)
-
Step 400
400
#DE7CAD
oklch(70.8% 0.134 349.7)
-
Step 500
500
#D15698
oklch(63% 0.17 349.8)
-
Step 600
600
#BC3683
oklch(55.5% 0.185 349.5)
-
Step 700
700 (this color)
#A72C73
oklch(50.6% 0.173 349.7)
-
Step 800
800
#84235A
oklch(42.8% 0.143 350)
-
Step 900
900
#6A234A
oklch(37.7% 0.111 349.7)
-
Step 950
950
#3F152B
oklch(27% 0.072 350.4)
#A72C73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F5075 | 0.193 |
| Deuteranopia (no green cones) | #636670 | 0.170 |
| Tritanopia (no blue cones) | #B3254C | 0.065 |
| Achromatopsia (no color) | #5E5E5E | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A72C73
#A72C73
oklch(50.6% 0.173 349.7)
- #00775C
#00775C
oklch(50.6% 0.1 169.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A72C73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.048
- Deep Magenta #A0025C ΔE 0.051
- Violet Red #A50055 ΔE 0.054
- Dark Fuchsia #9D0759 ΔE 0.055
- Warm Purple #952E8F ΔE 0.060
- Light Burgundy #A8415B ΔE 0.062
- Raspberry #B00149 ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.068
Use #A72C73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.