#A72C1C
Closest named color: Rust Red (#AA2704). oklch(48.5% 0.162 30.9), rgb(167, 44, 28).
Aa
White text reads best on this color (6.95:1).
About this color
#A72C1C is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.162 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Rust Red (#AA2704), ΔE 0.013 away. White text reads best on it, at 6.95:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.162) |
| Temperature | warm |
| Nearest name | Rust Red (#AA2704) |
| Black text | 3.02:1 |
| White text | 6.95:1 |
Values
| HEX | #A72C1C |
| RGB | rgb(167, 44, 28) |
| HSL | hsl(7, 71%, 38%) |
| OKLCH | oklch(48.5% 0.162 30.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A72C1C | 6.95:1 | AA | Lc -87.8 | Fine for body text |
| Black text on #A72C1C | 3.02:1 | AA large text | Lc 21.3 | Dividers and decoration only |
| #A72C1C text on white | 6.95:1 | AA | Lc 82.8 | Fine for body text |
| #A72C1C text on black | 3.02:1 | AA large text | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F1
oklch(97.1% 0.01 32.5)
-
Step 100
100
#F9E5E1
oklch(93.7% 0.023 31.1)
-
Step 200
200
#F5CFC8
oklch(88.5% 0.044 30.2)
-
Step 300
300
#EFAEA2
oklch(80.9% 0.079 30.6)
-
Step 400
400
#E48170
oklch(70.7% 0.125 30.8)
-
Step 500
500
#D95D4A
oklch(63.1% 0.16 30.8)
-
Step 600
600
#C43E2B
oklch(55.6% 0.174 31.1)
-
Step 700
700 (this color)
#A72C1C
oklch(48.5% 0.162 30.9)
-
Step 800
800
#89281B
oklch(42.6% 0.134 30.8)
-
Step 900
900
#6F271C
oklch(37.8% 0.105 31.1)
-
Step 950
950
#411811
oklch(27% 0.066 31.5)
#A72C1C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514819 | 0.172 |
| Deuteranopia (no green cones) | #706316 | 0.155 |
| Tritanopia (no blue cones) | #B8002A | 0.049 |
| Achromatopsia (no color) | #595959 | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A72C1C
#A72C1C
oklch(48.5% 0.162 30.9)
- #006B7A
#006B7A
oklch(48.4% 0.084 211.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A72C1C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rust Red #AA2704 ΔE 0.013
- Brown #A52A2A ΔE 0.016
- Rufous #AE2012 ΔE 0.017
- Brick #A03623 ΔE 0.018
- Rusty Red #AF2F0D ΔE 0.021
- Firebrick #B22222 ΔE 0.025
- Burnt Red #9F2305 ΔE 0.026
- Russet #A13905 ΔE 0.030
Use #A72C1C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.