#A72B78
Closest named color: Red Violet (#9E0168). oklch(50.7% 0.177 347.2), rgb(167, 43, 120).
Aa
White text reads best on this color (6.44:1).
About this color
#A72B78 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.177 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.048 away. White text reads best on it, at 6.44:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.25:1 |
| White text | 6.44:1 |
Values
| HEX | #A72B78 |
| RGB | rgb(167, 43, 120) |
| HSL | hsl(323, 59%, 41%) |
| OKLCH | oklch(50.7% 0.177 347.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A72B78 | 6.44:1 | AA | Lc -86.0 | Fine for body text |
| Black text on #A72B78 | 3.25:1 | AA large text | Lc 23.2 | Dividers and decoration only |
| #A72B78 text on white | 6.44:1 | AA | Lc 80.8 | Fine for body text |
| #A72B78 text on black | 3.25:1 | AA large text | Lc -21.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F2CDDF
oklch(88.5% 0.048 347.2)
-
Step 300
300
#EAABCB
oklch(80.9% 0.084 347.3)
-
Step 400
400
#DD7BB1
oklch(70.7% 0.137 347)
-
Step 500
500
#D1559D
oklch(63.1% 0.175 347.3)
-
Step 600
600
#BC3488
oklch(55.6% 0.19 347.2)
-
Step 700
700 (this color)
#A72B78
oklch(50.7% 0.177 347.2)
-
Step 800
800
#83225E
oklch(42.7% 0.145 347)
-
Step 900
900
#6A224D
oklch(37.7% 0.114 347.1)
-
Step 950
950
#3E152D
oklch(26.9% 0.072 346.8)
#A72B78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C517A | 0.197 |
| Deuteranopia (no green cones) | #616675 | 0.172 |
| Tritanopia (no blue cones) | #B3274E | 0.071 |
| Achromatopsia (no color) | #5E5E5E | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A72B78
#A72B78
oklch(50.7% 0.177 347.2)
- #007859
#007859
oklch(50.8% 0.104 167.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A72B78, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.048
- Warm Purple #952E8F ΔE 0.054
- Deep Magenta #A0025C ΔE 0.055
- Violet Red #A50055 ΔE 0.059
- Dark Fuchsia #9D0759 ΔE 0.059
- Medium Violet Red #C71585 ΔE 0.065
- Light Eggplant #894585 ΔE 0.069
- Light Burgundy #A8415B ΔE 0.070
Use #A72B78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.