#A72B73
Closest named color: Red Violet (#9E0168). oklch(50.5% 0.174 349.6), rgb(167, 43, 115).
Aa
White text reads best on this color (6.48:1).
About this color
#A72B73 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.174 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.047 away. White text reads best on it, at 6.48:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.174) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.23:1 |
| White text | 6.48:1 |
Values
| HEX | #A72B73 |
| RGB | rgb(167, 43, 115) |
| HSL | hsl(325, 59%, 41%) |
| OKLCH | oklch(50.5% 0.174 349.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A72B73 | 6.48:1 | AA | Lc -86.2 | Fine for body text |
| Black text on #A72B73 | 3.23:1 | AA large text | Lc 23.0 | Dividers and decoration only |
| #A72B73 text on white | 6.48:1 | AA | Lc 81.0 | Fine for body text |
| #A72B73 text on black | 3.23:1 | AA large text | Lc -20.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EC
oklch(93.6% 0.023 350.1)
-
Step 200
200
#F2CDDE
oklch(88.5% 0.047 348.7)
-
Step 300
300
#EBABC9
oklch(81% 0.084 349.4)
-
Step 400
400
#DE7BAD
oklch(70.7% 0.135 349.5)
-
Step 500
500
#D25699
oklch(63.2% 0.172 349.6)
-
Step 600
600
#BD3583
oklch(55.6% 0.187 349.7)
-
Step 700
700 (this color)
#A72B73
oklch(50.5% 0.174 349.6)
-
Step 800
800
#84225A
oklch(42.7% 0.144 349.9)
-
Step 900
900
#6A224A
oklch(37.6% 0.112 349.5)
-
Step 950
950
#3F152B
oklch(27% 0.072 350.4)
#A72B73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F5075 | 0.193 |
| Deuteranopia (no green cones) | #636670 | 0.171 |
| Tritanopia (no blue cones) | #B3244B | 0.066 |
| Achromatopsia (no color) | #5E5E5E | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A72B73
#A72B73
oklch(50.5% 0.174 349.6)
- #00775B
#00775B
oklch(50.6% 0.101 169.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A72B73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.047
- Deep Magenta #A0025C ΔE 0.050
- Violet Red #A50055 ΔE 0.053
- Dark Fuchsia #9D0759 ΔE 0.054
- Warm Purple #952E8F ΔE 0.060
- Light Burgundy #A8415B ΔE 0.063
- Raspberry #B00149 ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.068
Use #A72B73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.