#A72697
Closest named color: Warm Purple (#952E8F). oklch(51.8% 0.202 333.8), rgb(167, 38, 151).
Aa
White text reads best on this color (6.23:1).
About this color
#A72697 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.202 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.037 away. White text reads best on it, at 6.23:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.202) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.36:1 |
| White text | 6.23:1 |
Values
| HEX | #A72697 |
| RGB | rgb(167, 38, 151) |
| HSL | hsl(307, 63%, 40%) |
| OKLCH | oklch(51.8% 0.202 333.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A72697 | 6.23:1 | AA | Lc -85.0 | Fine for body text |
| Black text on #A72697 | 3.36:1 | AA large text | Lc 24.3 | Dividers and decoration only |
| #A72697 text on white | 6.23:1 | AA | Lc 79.8 | Fine for body text |
| #A72697 text on black | 3.36:1 | AA large text | Lc -22.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF2F9
oklch(97% 0.013 333)
-
Step 100
100
#F6E3F2
oklch(93.5% 0.029 332.8)
-
Step 200
200
#F0CCE8
oklch(88.4% 0.055 333.8)
-
Step 300
300
#E8A9DB
oklch(80.9% 0.098 334)
-
Step 400
400
#D978C9
oklch(70.7% 0.156 333.5)
-
Step 500
500
#CD4FBA
oklch(63.1% 0.2 334.1)
-
Step 600
600
#B82BA6
oklch(55.6% 0.217 334)
-
Step 700
700 (this color)
#A72697
oklch(51.8% 0.202 333.8)
-
Step 800
800
#801A74
oklch(42.6% 0.168 333.5)
-
Step 900
900
#681E5E
oklch(37.8% 0.131 333.7)
-
Step 950
950
#3D1337
oklch(27% 0.083 333.6)
#A72697 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #22559A | 0.221 |
| Deuteranopia (no green cones) | #546794 | 0.187 |
| Tritanopia (no blue cones) | #AF335D | 0.103 |
| Achromatopsia (no color) | #616161 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A72697
#A72697
oklch(51.8% 0.202 333.8)
- #007D43
#007D43
oklch(51.7% 0.131 153.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A72697, closest first.
No curated palette has a color within ΔE 0.04 of #A72697.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.037
- Purply #983FB2 ΔE 0.059
- Medium Violet Red #C71585 ΔE 0.071
- Dark Magenta #8B008B ΔE 0.074
- Red Violet #9E0168 ΔE 0.078
- Light Eggplant #894585 ΔE 0.080
- Purpley Pink #C83CB9 ΔE 0.088
- Dark Orchid #9932CC ΔE 0.090
Use #A72697 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.