#A72381
Closest named color: Warm Purple (#952E8F). oklch(50.5% 0.19 342.6), rgb(167, 35, 129).
Aa
White text reads best on this color (6.56:1).
About this color
#A72381 is a medium-dark, vivid pink. In OKLCH its lightness is 50%, its chroma 0.190 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.043 away. White text reads best on it, at 6.56:1.
| Hue family | Pinks |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.190) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.20:1 |
| White text | 6.56:1 |
Values
| HEX | #A72381 |
| RGB | rgb(167, 35, 129) |
| HSL | hsl(317, 65%, 40%) |
| OKLCH | oklch(50.5% 0.19 342.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A72381 | 6.56:1 | AA | Lc -86.3 | Fine for body text |
| Black text on #A72381 | 3.20:1 | AA large text | Lc 22.9 | Dividers and decoration only |
| #A72381 text on white | 6.56:1 | AA | Lc 81.1 | Fine for body text |
| #A72381 text on black | 3.20:1 | AA large text | Lc -20.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F7E3EF
oklch(93.5% 0.027 340.9)
-
Step 200
200
#F2CCE2
oklch(88.4% 0.051 342.5)
-
Step 300
300
#EBA9D1
oklch(80.9% 0.093 342.4)
-
Step 400
400
#DE78B9
oklch(70.6% 0.148 342.7)
-
Step 500
500
#D250A8
oklch(63.1% 0.189 342.5)
-
Step 600
600
#BD2D93
oklch(55.6% 0.205 342.6)
-
Step 700
700 (this color)
#A72381
oklch(50.5% 0.19 342.6)
-
Step 800
800
#841C66
oklch(42.7% 0.158 342.4)
-
Step 900
900
#6A1F53
oklch(37.6% 0.123 342.2)
-
Step 950
950
#3F1430
oklch(27.1% 0.077 343.6)
#A72381 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #325083 | 0.212 |
| Deuteranopia (no green cones) | #5C657E | 0.183 |
| Tritanopia (no blue cones) | #B22450 | 0.084 |
| Achromatopsia (no color) | #5D5D5D | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A72381
#A72381
oklch(50.5% 0.19 342.6)
- #007752
#007752
oklch(50.4% 0.109 163.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A72381, closest first.
No curated palette has a color within ΔE 0.04 of #A72381.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.043
- Red Violet #9E0168 ΔE 0.049
- Deep Magenta #A0025C ΔE 0.061
- Medium Violet Red #C71585 ΔE 0.063
- Dark Fuchsia #9D0759 ΔE 0.067
- Violet Red #A50055 ΔE 0.069
- Light Eggplant #894585 ΔE 0.074
- Dark Magenta #8B008B ΔE 0.077
Use #A72381 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.