#A70981
Closest named color: Red Violet (#9E0168). oklch(49.2% 0.207 341.9), rgb(167, 9, 129).
Aa
White text reads best on this color (7.00:1).
About this color
#A70981 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.207 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.043 away. White text reads best on it, at 7.00:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.99:1 |
| White text | 7.00:1 |
Values
| HEX | #A70981 |
| RGB | rgb(167, 9, 129) |
| HSL | hsl(314, 90%, 35%) |
| OKLCH | oklch(49.2% 0.207 341.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A70981 | 7.00:1 | AAA | Lc -87.2 | Fine for body text |
| Black text on #A70981 | 2.99:1 | Fails | Lc 21.9 | Dividers and decoration only |
| #A70981 text on white | 7.00:1 | AAA | Lc 82.2 | Fine for body text |
| #A70981 text on black | 2.99:1 | Fails | Lc -19.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F9E3EF
oklch(93.7% 0.029 343.6)
-
Step 200
200
#F4CBE4
oklch(88.4% 0.056 341.2)
-
Step 300
300
#EEA7D3
oklch(80.9% 0.1 341.9)
-
Step 400
400
#E274BC
oklch(70.7% 0.16 342.1)
-
Step 500
500
#D748AC
oklch(63.1% 0.206 341.9)
-
Step 600
600
#C21E97
oklch(55.7% 0.223 342)
-
Step 700
700 (this color)
#A70981
oklch(49.2% 0.207 341.9)
-
Step 800
800
#871169
oklch(42.7% 0.172 341.6)
-
Step 900
900
#6D1A55
oklch(37.7% 0.133 341.9)
-
Step 950
950
#401132
oklch(26.9% 0.085 341.5)
#A70981 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #234A84 | 0.236 |
| Deuteranopia (no green cones) | #57617E | 0.198 |
| Tritanopia (no blue cones) | #B20F4B | 0.094 |
| Achromatopsia (no color) | #595959 | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A70981
#A70981
oklch(49.2% 0.207 341.9)
- #00734E
#00734E
oklch(49.1% 0.107 162.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A70981, closest first.
No curated palette has a color within ΔE 0.04 of #A70981.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.043
- Warm Purple #952E8F ΔE 0.049
- Deep Magenta #A0025C ΔE 0.060
- Dark Fuchsia #9D0759 ΔE 0.066
- Dark Magenta #8B008B ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.069
- Violet Red #A50055 ΔE 0.070
- Purple #800080 ΔE 0.086
Use #A70981 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.