#A44990
Closest named color: Light Plum (#9D5783). oklch(54.7% 0.148 336.7), rgb(164, 73, 144).
Aa
White text reads best on this color (5.33:1).
About this color
#A44990 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.148 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.043 away. White text reads best on it, at 5.33:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.93:1 |
| White text | 5.33:1 |
Values
| HEX | #A44990 |
| RGB | rgb(164, 73, 144) |
| HSL | hsl(313, 38%, 46%) |
| OKLCH | oklch(54.7% 0.148 336.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A44990 | 5.33:1 | AA | Lc -81.4 | Fine for body text |
| Black text on #A44990 | 3.93:1 | AA large text | Lc 28.0 | Dividers and decoration only |
| #A44990 text on white | 5.33:1 | AA | Lc 76.0 | Fine for body text |
| #A44990 text on black | 3.93:1 | AA large text | Lc -25.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5EF
oklch(93.6% 0.02 335.7)
-
Step 200
200
#EAD0E2
oklch(88.4% 0.037 337)
-
Step 300
300
#DDB1D1
oklch(80.9% 0.066 336.2)
-
Step 400
400
#CB86B9
oklch(70.6% 0.107 336.7)
-
Step 500
500
#BC66A8
oklch(63% 0.137 336.5)
-
Step 600
600 (this color)
#A44990
oklch(54.7% 0.148 336.7)
-
Step 700
700
#8F3C7D
oklch(49% 0.138 336.7)
-
Step 800
800
#743266
oklch(42.6% 0.115 336.3)
-
Step 900
900
#5E2D53
oklch(37.7% 0.089 336.3)
-
Step 950
950
#371B31
oklch(27% 0.056 335.5)
#A44990 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B6292 | 0.154 |
| Deuteranopia (no green cones) | #65708E | 0.137 |
| Tritanopia (no blue cones) | #AC4D66 | 0.072 |
| Achromatopsia (no color) | #6B6B6B | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A44990
#A44990
oklch(54.7% 0.148 336.7)
- #008650
#008650
oklch(54.6% 0.13 156.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A44990, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.043
- Light Eggplant #894585 ΔE 0.056
- Warm Purple #952E8F ΔE 0.064
- Purply #983FB2 ΔE 0.068
- Dusky Purple #895B7B ΔE 0.075
- Dull Purple #84597E ΔE 0.075
- Muted Purple #805B87 ΔE 0.077
- Deep Lavender #8D5EB7 ΔE 0.078
Use #A44990 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.