#A43743

Closest named color: Brown (#A52A2A). oklch(49.7% 0.143 17.7), rgb(164, 55, 67).

Aa

White text reads best on this color (6.55:1).

About this color

#A43743 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.143 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Brown (#A52A2A), ΔE 0.031 away. White text reads best on it, at 6.55:1.

Hue familyReds
Lightnessmedium-dark (50%)
Chromavivid (0.143)
Temperaturewarm
Nearest nameBrown (#A52A2A)
Black text3.20:1
White text6.55:1

Values

HEX#A43743
RGBrgb(164, 55, 67)
HSLhsl(353, 50%, 43%)
OKLCHoklch(49.7% 0.143 17.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #A43743 6.55:1 AA Lc -86.7 Fine for body text
Black text on #A43743 3.20:1 AA large text Lc 22.5 Dividers and decoration only
#A43743 text on white 6.55:1 AA Lc 81.6 Fine for body text
#A43743 text on black 3.20:1 AA large text Lc -20.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F7E5E5

    oklch(93.6% 0.02 17.5)

  3. Step 200

    200

    #F2D0D0

    oklch(88.6% 0.038 17.9)

  4. Step 300

    300

    #EAAFB0

    oklch(80.9% 0.069 17.6)

  5. Step 400

    400

    #DD8387

    oklch(70.7% 0.111 17.4)

  6. Step 500

    500

    #D16169

    oklch(63.1% 0.142 17.7)

  7. Step 600

    600

    #BC4451

    oklch(55.5% 0.154 17.3)

  8. Step 700

    700 (this color)

    #A43743

    oklch(49.7% 0.143 17.7)

  9. Step 800

    800

    #832D36

    oklch(42.6% 0.118 17.6)

  10. Step 900

    900

    #6A292F

    oklch(37.6% 0.093 17.2)

  11. Step 950

    950

    #3E191C

    oklch(26.9% 0.058 16.8)

Export this scale for Tailwind in the Tailwind colors tool

#A43743 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#524F430.157
Deuteranopia (no green cones)#6E66400.145
Tritanopia (no blue cones)#B3203C0.037
Achromatopsia (no color)#5D5D5D0.145

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #A43743

    #A43743

    oklch(49.7% 0.143 17.7)

  • #007174

    #007174

    oklch(49.8% 0.085 198)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #A43743

    #A43743

    oklch(49.7% 0.143 17.7)

  • #9A3971

    #9A3971

    oklch(49.8% 0.144 347.9)

  • #9E4400

    #9E4400

    oklch(49.8% 0.136 47.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #A43743

    #A43743

    oklch(49.7% 0.143 17.7)

  • #007457

    #007457

    oklch(49.6% 0.101 167.9)

  • #006C8D

    #006C8D

    oklch(49.6% 0.097 227.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #A43743

    #A43743

    oklch(49.7% 0.143 17.7)

  • #337411

    #337411

    oklch(49.7% 0.144 137.8)

  • #2660B2

    #2660B2

    oklch(49.6% 0.144 257.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #A43743

    #A43743

    oklch(49.7% 0.143 17.7)

  • #696600

    #696600

    oklch(49.7% 0.107 107.7)

  • #007174

    #007174

    oklch(49.8% 0.085 198)

  • #6051AE

    #6051AE

    oklch(49.7% 0.143 287.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A43743, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #A43743 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.