#A43078

Closest named color: Warm Purple (#952E8F). oklch(50.7% 0.168 346.6), rgb(164, 48, 120).

Aa

White text reads best on this color (6.41:1).

About this color

#A43078 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.168 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.052 away. White text reads best on it, at 6.41:1.

Hue familyReds
Lightnessmedium-dark (51%)
Chromavivid (0.168)
Temperaturewarm
Nearest nameWarm Purple (#952E8F)
Black text3.27:1
White text6.41:1

Values

HEX#A43078
RGBrgb(164, 48, 120)
HSLhsl(323, 55%, 42%)
OKLCHoklch(50.7% 0.168 346.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #A43078 6.41:1 AA Lc -86.0 Fine for body text
Black text on #A43078 3.27:1 AA large text Lc 23.2 Dividers and decoration only
#A43078 text on white 6.41:1 AA Lc 80.9 Fine for body text
#A43078 text on black 3.27:1 AA large text Lc -21.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FBF3F7

    oklch(97.1% 0.01 345.4)

  2. Step 100

    100

    #F7E4ED

    oklch(93.7% 0.024 347.2)

  3. Step 200

    200

    #F1CEDF

    oklch(88.6% 0.045 347.2)

  4. Step 300

    300

    #E8ACCB

    oklch(80.9% 0.08 346.7)

  5. Step 400

    400

    #DA7DB1

    oklch(70.6% 0.131 346.3)

  6. Step 500

    500

    #CE599D

    oklch(63.2% 0.166 346.9)

  7. Step 600

    600

    #B93A88

    oklch(55.7% 0.181 346.8)

  8. Step 700

    700 (this color)

    #A43078

    oklch(50.7% 0.168 346.6)

  9. Step 800

    800

    #81255E

    oklch(42.7% 0.14 346.6)

  10. Step 900

    900

    #68244D

    oklch(37.6% 0.109 346.4)

  11. Step 950

    950

    #3D162D

    oklch(26.9% 0.069 346.3)

Export this scale for Tailwind in the Tailwind colors tool

#A43078 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3F527A0.186
Deuteranopia (no green cones)#6166750.164
Tritanopia (no blue cones)#AF2D500.067
Achromatopsia (no color)#5F5F5F0.170

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #A43078

    #A43078

    oklch(50.7% 0.168 346.6)

  • #007858

    #007858

    oklch(50.8% 0.105 166.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #A43078

    #A43078

    oklch(50.7% 0.168 346.6)

  • #8A3EA4

    #8A3EA4

    oklch(50.8% 0.168 316.5)

  • #B02C42

    #B02C42

    oklch(50.6% 0.167 16.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #A43078

    #A43078

    oklch(50.7% 0.168 346.6)

  • #357700

    #357700

    oklch(50.6% 0.152 136.6)

  • #007476

    #007476

    oklch(50.7% 0.086 196.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #A43078

    #A43078

    oklch(50.7% 0.168 346.6)

  • #6D6800

    #6D6800

    oklch(50.6% 0.108 106.4)

  • #007090

    #007090

    oklch(50.8% 0.097 226.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #A43078

    #A43078

    oklch(50.7% 0.168 346.6)

  • #875B00

    #875B00

    oklch(50.6% 0.106 76.2)

  • #007858

    #007858

    oklch(50.8% 0.105 166.5)

  • #0F62C2

    #0F62C2

    oklch(50.7% 0.167 256.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A43078, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #A43078 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.