#A40190
Closest named color: Warm Purple (#952E8F). oklch(49.3% 0.218 335.2), rgb(164, 1, 144).
Aa
White text reads best on this color (7.03:1).
About this color
#A40190 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.218 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.044 away. White text reads best on it, at 7.03:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.218) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 2.98:1 |
| White text | 7.03:1 |
Values
| HEX | #A40190 |
| RGB | rgb(164, 1, 144) |
| HSL | hsl(307, 99%, 32%) |
| OKLCH | oklch(49.3% 0.218 335.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A40190 | 7.03:1 | AAA | Lc -87.1 | Fine for body text |
| Black text on #A40190 | 2.98:1 | Fails | Lc 22.0 | Dividers and decoration only |
| #A40190 text on white | 7.03:1 | AAA | Lc 82.0 | Fine for body text |
| #A40190 text on black | 2.98:1 | Fails | Lc -19.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F9
oklch(97.1% 0.014 336.1)
-
Step 100
100
#F8E3F2
oklch(93.7% 0.03 335.9)
-
Step 200
200
#F3CBE9
oklch(88.5% 0.06 335)
-
Step 300
300
#ECA7DC
oklch(81% 0.106 335.2)
-
Step 400
400
#DF73C9
oklch(70.7% 0.169 335.4)
-
Step 500
500
#D346BB
oklch(63% 0.216 335.4)
-
Step 600
600
#BE18A7
oklch(55.6% 0.235 335.3)
-
Step 700
700 (this color)
#A40190
oklch(49.3% 0.218 335.2)
-
Step 800
800
#850D75
oklch(42.8% 0.181 335)
-
Step 900
900
#6B185E
oklch(37.7% 0.141 335.2)
-
Step 950
950
#3F1137
oklch(27% 0.088 335.3)
#A40190 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004B93 | 0.249 |
| Deuteranopia (no green cones) | #4C608D | 0.205 |
| Tritanopia (no blue cones) | #AD1D53 | 0.110 |
| Achromatopsia (no color) | #595959 | 0.220 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A40190
#A40190
oklch(49.3% 0.218 335.2)
- #007441
#007441
oklch(49.1% 0.121 155.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A40190, closest first.
No curated palette has a color within ΔE 0.04 of #A40190.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.044
- Dark Magenta #8B008B ΔE 0.054
- Red Violet #9E0168 ΔE 0.065
- Purple #800080 ΔE 0.080
- Purply #983FB2 ΔE 0.081
- Medium Violet Red #C71585 ΔE 0.082
- Deep Magenta #A0025C ΔE 0.085
- Dark Fuchsia #9D0759 ΔE 0.090
Use #A40190 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.