#A0408D
Closest named color: Warm Purple (#952E8F). oklch(52.8% 0.157 336), rgb(160, 64, 141).
Aa
White text reads best on this color (5.81:1).
About this color
#A0408D is a medium-dark, vivid pink. In OKLCH its lightness is 53%, its chroma 0.157 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.044 away. White text reads best on it, at 5.81:1.
| Hue family | Pinks |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.61:1 |
| White text | 5.81:1 |
Values
| HEX | #A0408D |
| RGB | rgb(160, 64, 141) |
| HSL | hsl(312, 43%, 44%) |
| OKLCH | oklch(52.8% 0.157 336) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A0408D | 5.81:1 | AA | Lc -83.7 | Fine for body text |
| Black text on #A0408D | 3.61:1 | AA large text | Lc 25.6 | Dividers and decoration only |
| #A0408D text on white | 5.81:1 | AA | Lc 78.4 | Fine for body text |
| #A0408D text on black | 3.61:1 | AA large text | Lc -23.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5EF
oklch(93.6% 0.02 335.7)
-
Step 200
200
#EBD0E3
oklch(88.6% 0.039 336.5)
-
Step 300
300
#DFB0D2
oklch(81% 0.07 336.4)
-
Step 400
400
#CD85BB
oklch(70.8% 0.112 336.4)
-
Step 500
500
#BE64AA
oklch(63.1% 0.144 336.1)
-
Step 600
600 (this color)
#A0408D
oklch(52.8% 0.157 336)
-
Step 700
700
#913980
oklch(49.1% 0.147 335.8)
-
Step 800
800
#763068
oklch(42.7% 0.122 335.9)
-
Step 900
900
#5F2B54
oklch(37.6% 0.094 336)
-
Step 950
950
#381A31
oklch(27% 0.059 336.5)
#A0408D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #415C8F | 0.165 |
| Deuteranopia (no green cones) | #5E6A8A | 0.145 |
| Tritanopia (no blue cones) | #A84560 | 0.078 |
| Achromatopsia (no color) | #656565 | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A0408D
#A0408D
oklch(52.8% 0.157 336)
- #00804A
#00804A
oklch(52.7% 0.128 155.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A0408D, closest first.
No curated palette has a color within ΔE 0.04 of #A0408D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.044
- Light Eggplant #894585 ΔE 0.046
- Light Plum #9D5783 ΔE 0.057
- Purply #983FB2 ΔE 0.062
- Dull Purple #84597E ΔE 0.080
- Muted Purple #805B87 ΔE 0.082
- Dusky Purple #895B7B ΔE 0.082
- Medium Violet Red #C71585 ΔE 0.082
Use #A0408D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.