#A00396
Closest named color: Warm Purple (#952E8F). oklch(49% 0.22 331.8), rgb(160, 3, 150).
Aa
White text reads best on this color (7.12:1).
About this color
#A00396 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.220 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.043 away. White text reads best on it, at 7.12:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.220) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 2.94:1 |
| White text | 7.12:1 |
Values
| HEX | #A00396 |
| RGB | rgb(160, 3, 150) |
| HSL | hsl(304, 96%, 32%) |
| OKLCH | oklch(49% 0.22 331.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A00396 | 7.12:1 | AAA | Lc -87.5 | Fine for body text |
| Black text on #A00396 | 2.94:1 | Fails | Lc 21.6 | Dividers and decoration only |
| #A00396 text on white | 7.12:1 | AAA | Lc 82.5 | Fine for body text |
| #A00396 text on black | 2.94:1 | Fails | Lc -19.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F7E3F3
oklch(93.6% 0.03 332.5)
-
Step 200
200
#F1CBEB
oklch(88.4% 0.06 331.4)
-
Step 300
300
#E9A7E0
oklch(80.9% 0.107 331.3)
-
Step 400
400
#DC74CF
oklch(70.7% 0.17 332)
-
Step 500
500
#CF48C3
oklch(63.1% 0.217 331.6)
-
Step 600
600
#BB1BAF
oklch(55.6% 0.237 331.9)
-
Step 700
700 (this color)
#A00396
oklch(49% 0.22 331.8)
-
Step 800
800
#820F7A
oklch(42.6% 0.182 331.6)
-
Step 900
900
#691962
oklch(37.7% 0.142 331.8)
-
Step 950
950
#3E113A
oklch(27% 0.09 331.5)
#A00396 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004B99 | 0.241 |
| Deuteranopia (no green cones) | #465F93 | 0.204 |
| Tritanopia (no blue cones) | #A72557 | 0.116 |
| Achromatopsia (no color) | #585858 | 0.222 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A00396
#A00396
oklch(49% 0.22 331.8)
- #007438
#007438
oklch(48.9% 0.13 151.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A00396, closest first.
No curated palette has a color within ΔE 0.04 of #A00396.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.043
- Dark Magenta #8B008B ΔE 0.047
- Purple #800080 ΔE 0.075
- Red Violet #9E0168 ΔE 0.075
- Purply #983FB2 ΔE 0.075
- Medium Violet Red #C71585 ΔE 0.094
- Dark Orchid #9932CC ΔE 0.094
- Deep Magenta #A0025C ΔE 0.095
Use #A00396 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.