#9D3440
Closest named color: Brown (#A52A2A). oklch(48.1% 0.139 17.5), rgb(157, 52, 64).
Aa
White text reads best on this color (7.00:1).
About this color
#9D3440 is a medium-dark, moderately saturated red. In OKLCH its lightness is 48%, its chroma 0.139 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Brown (#A52A2A), ΔE 0.029 away. White text reads best on it, at 7.00:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Brown (#A52A2A) |
| Black text | 2.99:1 |
| White text | 7.00:1 |
Values
| HEX | #9D3440 |
| RGB | rgb(157, 52, 64) |
| HSL | hsl(353, 50%, 41%) |
| OKLCH | oklch(48.1% 0.139 17.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9D3440 | 7.00:1 | AAA | Lc -88.4 | Fine for body text |
| Black text on #9D3440 | 2.99:1 | Fails | Lc 20.7 | Dividers and decoration only |
| #9D3440 text on white | 7.00:1 | AAA | Lc 83.4 | Fine for body text |
| #9D3440 text on black | 2.99:1 | Fails | Lc -18.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F7E5E5
oklch(93.6% 0.02 17.5)
-
Step 200
200
#F1D0D0
oklch(88.5% 0.037 17.9)
-
Step 300
300
#E9B0B1
oklch(81% 0.067 17.5)
-
Step 400
400
#DB8488
oklch(70.6% 0.107 17.2)
-
Step 500
500
#CF636A
oklch(63.1% 0.137 17.8)
-
Step 600
600
#BA4652
oklch(55.5% 0.15 17.3)
-
Step 700
700 (this color)
#9D3440
oklch(48.1% 0.139 17.5)
-
Step 800
800
#822F37
oklch(42.7% 0.114 17.7)
-
Step 900
900
#692A30
oklch(37.6% 0.09 16.7)
-
Step 950
950
#3E1A1C
oklch(27.1% 0.056 18.1)
#9D3440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E4B40 | 0.153 |
| Deuteranopia (no green cones) | #69613D | 0.140 |
| Tritanopia (no blue cones) | #AC1E39 | 0.036 |
| Achromatopsia (no color) | #595959 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9D3440
#9D3440
oklch(48.1% 0.139 17.5)
- #006C6E
#006C6E
oklch(48.2% 0.082 197)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9D3440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brown #A52A2A ΔE 0.029
- Auburn #9B2226 ΔE 0.037
- Brick #A03623 ΔE 0.037
- Rouge #AB1239 ΔE 0.043
- Light Maroon #A24857 ΔE 0.047
- Light Burgundy #A8415B ΔE 0.047
- Firebrick #B22222 ΔE 0.050
- Burnt Red #9F2305 ΔE 0.053
Use #9D3440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.