#9C4474
Closest named color: Light Plum (#9D5783). oklch(51.7% 0.13 348.7), rgb(156, 68, 116).
Aa
White text reads best on this color (6.01:1).
About this color
#9C4474 is a medium-dark, moderately saturated red. In OKLCH its lightness is 52%, its chroma 0.130 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.044 away. White text reads best on it, at 6.01:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.49:1 |
| White text | 6.01:1 |
Values
| HEX | #9C4474 |
| RGB | rgb(156, 68, 116) |
| HSL | hsl(327, 39%, 44%) |
| OKLCH | oklch(51.7% 0.13 348.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9C4474 | 6.01:1 | AA | Lc -84.8 | Fine for body text |
| Black text on #9C4474 | 3.49:1 | AA large text | Lc 24.5 | Dividers and decoration only |
| #9C4474 text on white | 6.01:1 | AA | Lc 79.5 | Fine for body text |
| #9C4474 text on black | 3.49:1 | AA large text | Lc -22.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#ECD0DD
oklch(88.5% 0.036 348.1)
-
Step 300
300
#E1B1C7
oklch(81% 0.062 349.4)
-
Step 400
400
#D086AB
oklch(70.7% 0.102 348.6)
-
Step 500
500
#C16696
oklch(63% 0.129 348.6)
-
Step 600
600
#AC4C81
oklch(55.6% 0.14 348.3)
-
Step 700
700 (this color)
#9C4474
oklch(51.7% 0.13 348.7)
-
Step 800
800
#783358
oklch(42.7% 0.106 349.2)
-
Step 900
900
#612D49
oklch(37.7% 0.084 348.4)
-
Step 950
950
#391B2B
oklch(27% 0.053 348)
#9C4474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E5976 | 0.140 |
| Deuteranopia (no green cones) | #666972 | 0.128 |
| Tritanopia (no blue cones) | #A64157 | 0.048 |
| Achromatopsia (no color) | #636363 | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9C4474
#9C4474
oklch(51.7% 0.13 348.7)
- #007B5D
#007B5D
oklch(51.8% 0.104 168.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9C4474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.044
- Light Burgundy #A8415B ΔE 0.045
- Light Eggplant #894585 ΔE 0.046
- Light Maroon #A24857 ΔE 0.051
- Dark Mauve #874C62 ΔE 0.053
- Dusky Purple #895B7B ΔE 0.059
- Dull Purple #84597E ΔE 0.061
- Dark Rose #B5485D ΔE 0.065
Use #9C4474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.