#99739B
Closest named color: Faded Purple (#916E99). oklch(60.7% 0.074 324.8), rgb(153, 115, 155).
Aa
Black text reads best on this color (5.28:1).
About this color
#99739B is a medium-dark, moderately saturated purple. In OKLCH its lightness is 61%, its chroma 0.074 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Faded Purple (#916E99), ΔE 0.020 away. Black text reads best on it, at 5.28:1.
| Hue family | Purples |
| Lightness | medium-dark (61%) |
| Chroma | moderately saturated (0.074) |
| Temperature | in between |
| Nearest name | Faded Purple (#916E99) |
| Black text | 5.28:1 |
| White text | 3.97:1 |
Values
| HEX | #99739B |
| RGB | rgb(153, 115, 155) |
| HSL | hsl(297, 17%, 53%) |
| OKLCH | oklch(60.7% 0.074 324.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #99739B | 3.97:1 | AA large text | Lc -72.6 | Content text, not long reading |
| Black text on #99739B | 5.28:1 | AA | Lc 37.0 | Non-text elements, placeholder text |
| #99739B text on white | 3.97:1 | AA large text | Lc 67.1 | Content text, not long reading |
| #99739B text on black | 5.28:1 | AA | Lc -34.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE8EE
oklch(93.7% 0.01 325.7)
-
Step 200
200
#E0D5E1
oklch(88.5% 0.02 323.2)
-
Step 300
300
#CDB9CE
oklch(80.9% 0.036 324.5)
-
Step 400
400
#B395B5
oklch(70.7% 0.057 324.2)
-
Step 500
500 (this color)
#99739B
oklch(60.7% 0.074 324.8)
-
Step 600
600
#8B638E
oklch(55.6% 0.08 324.2)
-
Step 700
700
#765278
oklch(49.1% 0.074 324.8)
-
Step 800
800
#604362
oklch(42.7% 0.062 324.4)
-
Step 900
900
#4F3950
oklch(37.8% 0.048 325)
-
Step 950
950
#2E212F
oklch(26.9% 0.031 324)
#99739B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #707D9D | 0.065 |
| Deuteranopia (no green cones) | #79819A | 0.060 |
| Tritanopia (no blue cones) | #9B7781 | 0.045 |
| Achromatopsia (no color) | #7F7F7F | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #99739B
#99739B
oklch(60.7% 0.074 324.8)
- #668E67
#668E67
oklch(60.6% 0.073 145.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #99739B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Faded Purple #916E99 ΔE 0.020
- Dark Lilac #9C6DA5 ΔE 0.025
- Purpley Grey #947E94 ΔE 0.035
- Purple Grey #866F85 ΔE 0.047
- Grey Purple #826D8C ΔE 0.047
- Dark Lavender #856798 ΔE 0.049
- Soft Purple #A66FB5 ΔE 0.049
- Heather #A484AC ΔE 0.051
Use #99739B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.