#994E70
Closest named color: Light Plum (#9D5783). oklch(52.6% 0.108 352.9), rgb(153, 78, 112).
Aa
White text reads best on this color (5.70:1).
About this color
#994E70 is a medium-dark, moderately saturated red. In OKLCH its lightness is 53%, its chroma 0.108 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.033 away. White text reads best on it, at 5.70:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | moderately saturated (0.108) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.67:1 |
| White text | 5.70:1 |
Values
| HEX | #994E70 |
| RGB | rgb(153, 78, 112) |
| HSL | hsl(333, 32%, 45%) |
| OKLCH | oklch(52.6% 0.108 352.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #994E70 | 5.70:1 | AA | Lc -83.5 | Fine for body text |
| Black text on #994E70 | 3.67:1 | AA large text | Lc 25.8 | Dividers and decoration only |
| #994E70 text on white | 5.70:1 | AA | Lc 78.2 | Fine for body text |
| #994E70 text on black | 3.67:1 | AA large text | Lc -23.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EB
oklch(93.6% 0.015 350.1)
-
Step 200
200
#E8D2DB
oklch(88.4% 0.027 350.9)
-
Step 300
300
#DBB4C3
oklch(80.9% 0.049 353.2)
-
Step 400
400
#C78DA5
oklch(70.7% 0.077 352.7)
-
Step 500
500
#B8708F
oklch(63.2% 0.099 352.9)
-
Step 600
600 (this color)
#994E70
oklch(52.6% 0.108 352.9)
-
Step 700
700
#8B4766
oklch(49.1% 0.1 352.7)
-
Step 800
800
#713A53
oklch(42.6% 0.083 352.6)
-
Step 900
900
#5C3245
oklch(37.7% 0.066 352.2)
-
Step 950
950
#361E28
oklch(27% 0.04 353.6)
#994E70 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #575E71 | 0.117 |
| Deuteranopia (no green cones) | #6B6B6E | 0.106 |
| Tritanopia (no blue cones) | #A34B5A | 0.037 |
| Achromatopsia (no color) | #666666 | 0.109 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #994E70
#994E70
oklch(52.6% 0.108 352.9)
- #007D65
#007D65
oklch(52.6% 0.101 173.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #994E70, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.033
- Light Maroon #A24857 ΔE 0.040
- Dusky Purple #895B7B ΔE 0.040
- Dark Mauve #874C62 ΔE 0.041
- Light Burgundy #A8415B ΔE 0.043
- Dull Purple #84597E ΔE 0.045
- Light Eggplant #894585 ΔE 0.057
- Muted Purple #805B87 ΔE 0.058
Use #994E70 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.