#994D70
Closest named color: Light Plum (#9D5783). oklch(52.4% 0.109 352.6), rgb(153, 77, 112).
Aa
White text reads best on this color (5.75:1).
About this color
#994D70 is a medium-dark, moderately saturated red. In OKLCH its lightness is 52%, its chroma 0.109 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.034 away. White text reads best on it, at 5.75:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | moderately saturated (0.109) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.64:1 |
| White text | 5.75:1 |
Values
| HEX | #994D70 |
| RGB | rgb(153, 77, 112) |
| HSL | hsl(332, 33%, 45%) |
| OKLCH | oklch(52.4% 0.109 352.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #994D70 | 5.75:1 | AA | Lc -83.7 | Fine for body text |
| Black text on #994D70 | 3.64:1 | AA large text | Lc 25.6 | Dividers and decoration only |
| #994D70 text on white | 5.75:1 | AA | Lc 78.4 | Fine for body text |
| #994D70 text on black | 3.64:1 | AA large text | Lc -23.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EB
oklch(93.6% 0.015 350.1)
-
Step 200
200
#E9D2DB
oklch(88.5% 0.028 352)
-
Step 300
300
#DBB4C3
oklch(80.9% 0.049 353.2)
-
Step 400
400
#C88CA5
oklch(70.7% 0.08 352.6)
-
Step 500
500
#B86F8F
oklch(63.1% 0.1 352.6)
-
Step 600
600 (this color)
#994D70
oklch(52.4% 0.109 352.6)
-
Step 700
700
#8C4666
oklch(49.1% 0.102 352.8)
-
Step 800
800
#723A53
oklch(42.8% 0.085 353.1)
-
Step 900
900
#5C3245
oklch(37.7% 0.066 352.2)
-
Step 950
950
#361E28
oklch(27% 0.04 353.6)
#994D70 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #565E71 | 0.119 |
| Deuteranopia (no green cones) | #6A6B6E | 0.109 |
| Tritanopia (no blue cones) | #A34A5A | 0.037 |
| Achromatopsia (no color) | #666666 | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #994D70
#994D70
oklch(52.4% 0.109 352.6)
- #007D64
#007D64
oklch(52.5% 0.102 172.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #994D70, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.034
- Light Maroon #A24857 ΔE 0.040
- Dark Mauve #874C62 ΔE 0.041
- Dusky Purple #895B7B ΔE 0.042
- Light Burgundy #A8415B ΔE 0.042
- Dull Purple #84597E ΔE 0.046
- Light Eggplant #894585 ΔE 0.056
- Muted Purple #805B87 ΔE 0.059
Use #994D70 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.