#994C70
Closest named color: Light Plum (#9D5783). oklch(52.3% 0.111 352.3), rgb(153, 76, 112).
Aa
White text reads best on this color (5.79:1).
About this color
#994C70 is a medium-dark, moderately saturated red. In OKLCH its lightness is 52%, its chroma 0.111 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.035 away. White text reads best on it, at 5.79:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | moderately saturated (0.111) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.62:1 |
| White text | 5.79:1 |
Values
| HEX | #994C70 |
| RGB | rgb(153, 76, 112) |
| HSL | hsl(332, 34%, 45%) |
| OKLCH | oklch(52.3% 0.111 352.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #994C70 | 5.79:1 | AA | Lc -83.9 | Fine for body text |
| Black text on #994C70 | 3.62:1 | AA large text | Lc 25.4 | Dividers and decoration only |
| #994C70 text on white | 5.79:1 | AA | Lc 78.6 | Fine for body text |
| #994C70 text on black | 3.62:1 | AA large text | Lc -23.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EB
oklch(93.7% 0.016 352)
-
Step 200
200
#EAD1DB
oklch(88.4% 0.031 351.6)
-
Step 300
300
#DDB3C4
oklch(80.9% 0.053 352.1)
-
Step 400
400
#CB8AA6
oklch(70.7% 0.087 352.1)
-
Step 500
500
#BC6C90
oklch(63.1% 0.11 352.3)
-
Step 600
600
#A7537A
oklch(55.6% 0.119 352.5)
-
Step 700
700 (this color)
#994C70
oklch(52.3% 0.111 352.3)
-
Step 800
800
#743854
oklch(42.8% 0.091 352.3)
-
Step 900
900
#5E3045
oklch(37.6% 0.072 352.4)
-
Step 950
950
#371D29
oklch(27% 0.045 351.4)
#994C70 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #555D71 | 0.121 |
| Deuteranopia (no green cones) | #696A6E | 0.110 |
| Tritanopia (no blue cones) | #A34959 | 0.039 |
| Achromatopsia (no color) | #656565 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #994C70
#994C70
oklch(52.3% 0.111 352.3)
- #007C63
#007C63
oklch(52.2% 0.101 172.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #994C70, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.035
- Light Maroon #A24857 ΔE 0.040
- Dark Mauve #874C62 ΔE 0.041
- Light Burgundy #A8415B ΔE 0.042
- Dusky Purple #895B7B ΔE 0.043
- Dull Purple #84597E ΔE 0.047
- Light Eggplant #894585 ΔE 0.054
- Muted Purple #805B87 ΔE 0.060
Use #994C70 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.