#994A74
Closest named color: Light Plum (#9D5783). oklch(52.1% 0.117 348.8), rgb(153, 74, 116).
Aa
White text reads best on this color (5.85:1).
About this color
#994A74 is a medium-dark, moderately saturated red. In OKLCH its lightness is 52%, its chroma 0.117 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.035 away. White text reads best on it, at 5.85:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | moderately saturated (0.117) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.58:1 |
| White text | 5.85:1 |
Values
| HEX | #994A74 |
| RGB | rgb(153, 74, 116) |
| HSL | hsl(328, 35%, 45%) |
| OKLCH | oklch(52.1% 0.117 348.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #994A74 | 5.85:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #994A74 | 3.58:1 | AA large text | Lc 25.2 | Dividers and decoration only |
| #994A74 text on white | 5.85:1 | AA | Lc 78.9 | Fine for body text |
| #994A74 text on black | 3.58:1 | AA large text | Lc -22.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EB
oklch(93.7% 0.016 352)
-
Step 200
200
#EAD1DC
oklch(88.4% 0.031 349.3)
-
Step 300
300
#DEB2C6
oklch(80.9% 0.057 349.4)
-
Step 400
400
#CB89AA
oklch(70.6% 0.091 348.3)
-
Step 500
500
#BC6B95
oklch(63.1% 0.115 348.5)
-
Step 600
600
#A8517F
oklch(55.6% 0.126 349)
-
Step 700
700 (this color)
#994A74
oklch(52.1% 0.117 348.8)
-
Step 800
800
#753657
oklch(42.7% 0.097 349.4)
-
Step 900
900
#5E3048
oklch(37.7% 0.074 348.7)
-
Step 950
950
#381C2A
oklch(27% 0.049 349.5)
#994A74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #525C75 | 0.126 |
| Deuteranopia (no green cones) | #676A72 | 0.115 |
| Tritanopia (no blue cones) | #A2485A | 0.043 |
| Achromatopsia (no color) | #656565 | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #994A74
#994A74
oklch(52.1% 0.117 348.8)
- #007C5E
#007C5E
oklch(52.1% 0.105 168.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #994A74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.035
- Dark Mauve #874C62 ΔE 0.045
- Light Burgundy #A8415B ΔE 0.046
- Dusky Purple #895B7B ΔE 0.046
- Light Eggplant #894585 ΔE 0.047
- Light Maroon #A24857 ΔE 0.047
- Dull Purple #84597E ΔE 0.049
- Muted Purple #805B87 ΔE 0.059
Use #994A74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.