#994774
Closest named color: Light Plum (#9D5783). oklch(51.6% 0.122 348.1), rgb(153, 71, 116).
Aa
White text reads best on this color (5.98:1).
About this color
#994774 is a medium-dark, moderately saturated red. In OKLCH its lightness is 52%, its chroma 0.122 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.040 away. White text reads best on it, at 5.98:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.50:1 |
| White text | 5.98:1 |
Values
| HEX | #994774 |
| RGB | rgb(153, 71, 116) |
| HSL | hsl(327, 37%, 44%) |
| OKLCH | oklch(51.6% 0.122 348.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #994774 | 5.98:1 | AA | Lc -84.7 | Fine for body text |
| Black text on #994774 | 3.50:1 | AA large text | Lc 24.6 | Dividers and decoration only |
| #994774 text on white | 5.98:1 | AA | Lc 79.5 | Fine for body text |
| #994774 text on black | 3.50:1 | AA large text | Lc -22.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E5EC
oklch(93.5% 0.018 345.6)
-
Step 200
200
#EBD1DD
oklch(88.6% 0.033 348.2)
-
Step 300
300
#DFB2C7
oklch(81% 0.059 348.8)
-
Step 400
400
#CD88AB
oklch(70.7% 0.095 348)
-
Step 500
500
#BE6996
oklch(63.1% 0.121 348.1)
-
Step 600
600
#A94F81
oklch(55.6% 0.132 347.8)
-
Step 700
700 (this color)
#994774
oklch(51.6% 0.122 348.1)
-
Step 800
800
#763558
oklch(42.7% 0.101 348.7)
-
Step 900
900
#5F2F49
oklch(37.7% 0.078 347.8)
-
Step 950
950
#381C2B
oklch(27.1% 0.049 347.6)
#994774 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F5A75 | 0.132 |
| Deuteranopia (no green cones) | #656972 | 0.121 |
| Tritanopia (no blue cones) | #A34558 | 0.047 |
| Achromatopsia (no color) | #636363 | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #994774
#994774
oklch(51.6% 0.122 348.1)
- #007B5C
#007B5C
oklch(51.8% 0.105 167.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #994774, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.040
- Light Eggplant #894585 ΔE 0.044
- Light Burgundy #A8415B ΔE 0.047
- Dark Mauve #874C62 ΔE 0.047
- Light Maroon #A24857 ΔE 0.050
- Dusky Purple #895B7B ΔE 0.052
- Dull Purple #84597E ΔE 0.053
- Muted Purple #805B87 ΔE 0.063
Use #994774 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.