#994740
Closest named color: Light Maroon (#A24857). oklch(50.1% 0.111 26.8), rgb(153, 71, 64).
Aa
White text reads best on this color (6.30:1).
About this color
#994740 is a medium-dark, moderately saturated red. In OKLCH its lightness is 50%, its chroma 0.111 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Light Maroon (#A24857), ΔE 0.037 away. White text reads best on it, at 6.30:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.111) |
| Temperature | warm |
| Nearest name | Light Maroon (#A24857) |
| Black text | 3.32:1 |
| White text | 6.30:1 |
Values
| HEX | #994740 |
| RGB | rgb(153, 71, 64) |
| HSL | hsl(5, 41%, 43%) |
| OKLCH | oklch(50.1% 0.111 26.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #994740 | 6.30:1 | AA | Lc -86.1 | Fine for body text |
| Black text on #994740 | 3.32:1 | AA large text | Lc 23.1 | Dividers and decoration only |
| #994740 text on white | 6.30:1 | AA | Lc 80.9 | Fine for body text |
| #994740 text on black | 3.32:1 | AA large text | Lc -20.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E4
oklch(93.5% 0.016 27.3)
-
Step 200
200
#ECD2CF
oklch(88.4% 0.029 25.6)
-
Step 300
300
#E2B4AE
oklch(80.9% 0.054 26.9)
-
Step 400
400
#D18C84
oklch(70.7% 0.086 26.7)
-
Step 500
500
#C36E65
oklch(63.1% 0.109 27)
-
Step 600
600
#AF544C
oklch(55.7% 0.121 26.8)
-
Step 700
700 (this color)
#994740
oklch(50.1% 0.111 26.8)
-
Step 800
800
#7A3833
oklch(42.7% 0.093 26.1)
-
Step 900
900
#62312C
oklch(37.6% 0.072 27.1)
-
Step 950
950
#3A1D1A
oklch(27% 0.046 26.8)
#994740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B553F | 0.116 |
| Deuteranopia (no green cones) | #6F663E | 0.107 |
| Tritanopia (no blue cones) | #A73946 | 0.039 |
| Achromatopsia (no color) | #606060 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #994740
#994740
oklch(50.1% 0.111 26.8)
- #00717C
#00717C
oklch(50.1% 0.086 206.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #994740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Maroon #A24857 ΔE 0.037
- Brick #A03623 ΔE 0.039
- Sienna #A0522D ΔE 0.043
- Burnt Umber #A0450E ΔE 0.047
- Russet #A13905 ΔE 0.050
- Brown #A52A2A ΔE 0.053
- Light Burgundy #A8415B ΔE 0.053
- Saddle Brown #8B4513 ΔE 0.056
Use #994740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.