#994696
Closest named color: Light Eggplant (#894585). oklch(53% 0.15 328.8), rgb(153, 70, 150).
Aa
White text reads best on this color (5.72:1).
About this color
#994696 is a medium-dark, vivid purple. In OKLCH its lightness is 53%, its chroma 0.150 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.040 away. White text reads best on it, at 5.72:1.
| Hue family | Purples |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.67:1 |
| White text | 5.72:1 |
Values
| HEX | #994696 |
| RGB | rgb(153, 70, 150) |
| HSL | hsl(302, 37%, 44%) |
| OKLCH | oklch(53% 0.15 328.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #994696 | 5.72:1 | AA | Lc -83.4 | Fine for body text |
| Black text on #994696 | 3.67:1 | AA large text | Lc 26.0 | Dividers and decoration only |
| #994696 text on white | 5.72:1 | AA | Lc 78.1 | Fine for body text |
| #994696 text on black | 3.67:1 | AA large text | Lc -23.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E5F0
oklch(93.5% 0.02 330.7)
-
Step 200
200
#E8D1E6
oklch(88.6% 0.038 328.6)
-
Step 300
300
#DAB2D6
oklch(81% 0.067 329.5)
-
Step 400
400
#C688C2
oklch(70.8% 0.108 328.9)
-
Step 500
500
#B668B2
oklch(63% 0.138 328.9)
-
Step 600
600 (this color)
#994696
oklch(53% 0.15 328.8)
-
Step 700
700
#8A3E87
oklch(49.1% 0.14 329)
-
Step 800
800
#70346E
oklch(42.7% 0.116 328.6)
-
Step 900
900
#5B2E59
oklch(37.7% 0.09 328.8)
-
Step 950
950
#351B34
oklch(26.9% 0.058 328.4)
#994696 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #405F99 | 0.150 |
| Deuteranopia (no green cones) | #596A94 | 0.133 |
| Tritanopia (no blue cones) | #9E4E67 | 0.083 |
| Achromatopsia (no color) | #666666 | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #994696
#994696
oklch(53% 0.15 328.8)
- #008235
#008235
oklch(52.9% 0.15 148.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #994696, closest first.
No curated palette has a color within ΔE 0.04 of #994696.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.040
- Warm Purple #952E8F ΔE 0.047
- Purply #983FB2 ΔE 0.049
- Light Plum #9D5783 ΔE 0.057
- Deep Lavender #8D5EB7 ΔE 0.069
- Muted Purple #805B87 ΔE 0.072
- Dull Purple #84597E ΔE 0.074
- Dusky Purple #895B7B ΔE 0.078
Use #994696 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.