#994440
Closest named color: Brick (#A03623). oklch(49.7% 0.115 24.8), rgb(153, 68, 64).
Aa
White text reads best on this color (6.45:1).
About this color
#994440 is a medium-dark, moderately saturated red. In OKLCH its lightness is 50%, its chroma 0.115 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Brick (#A03623), ΔE 0.036 away. White text reads best on it, at 6.45:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.115) |
| Temperature | warm |
| Nearest name | Brick (#A03623) |
| Black text | 3.25:1 |
| White text | 6.45:1 |
Values
| HEX | #994440 |
| RGB | rgb(153, 68, 64) |
| HSL | hsl(3, 41%, 43%) |
| OKLCH | oklch(49.7% 0.115 24.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #994440 | 6.45:1 | AA | Lc -86.6 | Fine for body text |
| Black text on #994440 | 3.25:1 | AA large text | Lc 22.5 | Dividers and decoration only |
| #994440 text on white | 6.45:1 | AA | Lc 81.5 | Fine for body text |
| #994440 text on black | 3.25:1 | AA large text | Lc -20.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F5E6E4
oklch(93.6% 0.017 26.7)
-
Step 200
200
#EDD2CF
oklch(88.5% 0.031 25.3)
-
Step 300
300
#E3B3AF
oklch(80.9% 0.056 23.9)
-
Step 400
400
#D38B85
oklch(70.8% 0.089 24.8)
-
Step 500
500
#C56C66
oklch(63.1% 0.114 24.9)
-
Step 600
600
#B0524E
oklch(55.5% 0.124 24.4)
-
Step 700
700 (this color)
#994440
oklch(49.7% 0.115 24.8)
-
Step 800
800
#7B3734
oklch(42.7% 0.096 24.5)
-
Step 900
900
#63302D
oklch(37.6% 0.074 24.7)
-
Step 950
950
#3A1D1B
oklch(27% 0.046 24.7)
#994440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #59533F | 0.120 |
| Deuteranopia (no green cones) | #6E653E | 0.112 |
| Tritanopia (no blue cones) | #A73644 | 0.037 |
| Achromatopsia (no color) | #5E5E5E | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #994440
#994440
oklch(49.7% 0.115 24.8)
- #007079
#007079
oklch(49.7% 0.085 204.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #994440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brick #A03623 ΔE 0.036
- Light Maroon #A24857 ΔE 0.037
- Brown #A52A2A ΔE 0.047
- Sienna #A0522D ΔE 0.049
- Russet #A13905 ΔE 0.050
- Burnt Umber #A0450E ΔE 0.050
- Light Burgundy #A8415B ΔE 0.051
- Dark Mauve #874C62 ΔE 0.057
Use #994440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.