#99443F

Closest named color: Brick (#A03623). oklch(49.6% 0.115 25.5), rgb(153, 68, 63).

Aa

White text reads best on this color (6.45:1).

About this color

#99443F is a medium-dark, moderately saturated red. In OKLCH its lightness is 50%, its chroma 0.115 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Brick (#A03623), ΔE 0.035 away. White text reads best on it, at 6.45:1.

Hue familyReds
Lightnessmedium-dark (50%)
Chromamoderately saturated (0.115)
Temperaturewarm
Nearest nameBrick (#A03623)
Black text3.25:1
White text6.45:1

Values

HEX#99443F
RGBrgb(153, 68, 63)
HSLhsl(3, 42%, 42%)
OKLCHoklch(49.6% 0.115 25.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #99443F 6.45:1 AA Lc -86.6 Fine for body text
Black text on #99443F 3.25:1 AA large text Lc 22.5 Dividers and decoration only
#99443F text on white 6.45:1 AA Lc 81.5 Fine for body text
#99443F text on black 3.25:1 AA large text Lc -20.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF4F3

    oklch(97.2% 0.007 28.8)

  2. Step 100

    100

    #F5E6E4

    oklch(93.6% 0.017 26.7)

  3. Step 200

    200

    #EDD2CF

    oklch(88.5% 0.031 25.3)

  4. Step 300

    300

    #E3B3AE

    oklch(80.9% 0.057 25.3)

  5. Step 400

    400

    #D38B84

    oklch(70.8% 0.089 25.6)

  6. Step 500

    500

    #C56C65

    oklch(63.1% 0.114 25.5)

  7. Step 600

    600

    #B0524D

    oklch(55.5% 0.124 25)

  8. Step 700

    700 (this color)

    #99443F

    oklch(49.6% 0.115 25.5)

  9. Step 800

    800

    #7B3733

    oklch(42.7% 0.096 25.3)

  10. Step 900

    900

    #63302D

    oklch(37.6% 0.074 24.7)

  11. Step 950

    950

    #3A1D1A

    oklch(27% 0.046 26.8)

Export this scale for Tailwind in the Tailwind colors tool

#99443F with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#59533E0.121
Deuteranopia (no green cones)#6E653D0.112
Tritanopia (no blue cones)#A735430.039
Achromatopsia (no color)#5E5E5E0.116

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #99443F

    #99443F

    oklch(49.6% 0.115 25.5)

  • #007079

    #007079

    oklch(49.7% 0.085 204.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #99443F

    #99443F

    oklch(49.6% 0.115 25.5)

  • #934365

    #934365

    oklch(49.6% 0.114 355.4)

  • #924D0F

    #924D0F

    oklch(49.5% 0.115 55.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #99443F

    #99443F

    oklch(49.6% 0.115 25.5)

  • #007360

    #007360

    oklch(49.6% 0.093 175.9)

  • #006A96

    #006A96

    oklch(49.6% 0.107 235.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #99443F

    #99443F

    oklch(49.6% 0.115 25.5)

  • #307337

    #307337

    oklch(49.7% 0.115 145.6)

  • #425FA3

    #425FA3

    oklch(49.7% 0.114 265.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #99443F

    #99443F

    oklch(49.6% 0.115 25.5)

  • #606900

    #606900

    oklch(49.6% 0.113 115.5)

  • #007079

    #007079

    oklch(49.7% 0.085 204.6)

  • #68539C

    #68539C

    oklch(49.7% 0.115 295.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #99443F, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #99443F in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.