#990AA8
Closest named color: Dark Magenta (#8B008B). oklch(49.2% 0.227 323.3), rgb(153, 10, 168).
Aa
White text reads best on this color (7.08:1).
About this color
#990AA8 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.227 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Magenta (#8B008B), ΔE 0.054 away. White text reads best on it, at 7.08:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.227) |
| Temperature | in between |
| Nearest name | Dark Magenta (#8B008B) |
| Black text | 2.96:1 |
| White text | 7.08:1 |
Values
| HEX | #990AA8 |
| RGB | rgb(153, 10, 168) |
| HSL | hsl(294, 89%, 35%) |
| OKLCH | oklch(49.2% 0.227 323.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #990AA8 | 7.08:1 | AAA | Lc -87.6 | Fine for body text |
| Black text on #990AA8 | 2.96:1 | Fails | Lc 21.5 | Dividers and decoration only |
| #990AA8 text on white | 7.08:1 | AAA | Lc 82.5 | Fine for body text |
| #990AA8 text on black | 2.96:1 | Fails | Lc -19.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF2FB
oklch(97.1% 0.015 325.7)
-
Step 100
100
#F5E3F6
oklch(93.6% 0.032 324.2)
-
Step 200
200
#EECCF1
oklch(88.5% 0.062 323.5)
-
Step 300
300
#E3A8EA
oklch(80.8% 0.111 322.9)
-
Step 400
400
#D476DF
oklch(70.8% 0.176 323.3)
-
Step 500
500
#C64AD5
oklch(63% 0.225 323.2)
-
Step 600
600
#B21FC2
oklch(55.6% 0.244 323.4)
-
Step 700
700 (this color)
#990AA8
oklch(49.2% 0.227 323.3)
-
Step 800
800
#7C1288
oklch(42.7% 0.188 323.3)
-
Step 900
900
#641B6D
oklch(37.7% 0.146 323.1)
-
Step 950
950
#3B1240
oklch(27.1% 0.093 323.2)
#990AA8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004FAC | 0.223 |
| Deuteranopia (no green cones) | #315DA5 | 0.205 |
| Tritanopia (no blue cones) | #9B3562 | 0.133 |
| Achromatopsia (no color) | #585858 | 0.229 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #990AA8
#990AA8
oklch(49.2% 0.227 323.3)
- #00760D
#00760D
oklch(49.1% 0.163 143.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #990AA8, closest first.
No curated palette has a color within ΔE 0.04 of #990AA8.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Magenta #8B008B ΔE 0.054
- Warm Purple #952E8F ΔE 0.056
- Purply #983FB2 ΔE 0.063
- Dark Orchid #9932CC ΔE 0.068
- Dark Violet #9400D3 ΔE 0.070
- Purple #800080 ΔE 0.081
- Grape #7209B7 ΔE 0.089
- Vibrant Purple #AD03DE ΔE 0.090
Use #990AA8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.