#990723
Closest named color: Carmine (#9D0216). oklch(43.4% 0.171 21.3), rgb(153, 7, 35).
Aa
White text reads best on this color (8.71:1).
About this color
#990723 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.171 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Carmine (#9D0216), ΔE 0.014 away. White text reads best on it, at 8.71:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Carmine (#9D0216) |
| Black text | 2.40:1 |
| White text | 8.71:1 |
Values
| HEX | #990723 |
| RGB | rgb(153, 7, 35) |
| HSL | hsl(348, 91%, 31%) |
| OKLCH | oklch(43.4% 0.171 21.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #990723 | 8.71:1 | AAA | Lc -92.4 | Preferred for body text |
| Black text on #990723 | 2.40:1 | Fails | Lc 16.3 | Dividers and decoration only |
| #990723 text on white | 8.71:1 | AAA | Lc 87.7 | Fine for body text |
| #990723 text on black | 2.40:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E1
oklch(93.6% 0.029 23)
-
Step 200
200
#FCCBC9
oklch(88.4% 0.056 21)
-
Step 300
300
#FBA7A4
oklch(81% 0.1 21.7)
-
Step 400
400
#F47274
oklch(70.7% 0.16 21.1)
-
Step 500
500
#EB4350
oklch(63.1% 0.204 21.2)
-
Step 600
600
#D70534
oklch(55.7% 0.222 21.2)
-
Step 700
700
#B6002A
oklch(49.1% 0.197 21.1)
-
Step 800
800 (this color)
#990723
oklch(43.4% 0.171 21.3)
-
Step 900
900
#791520
oklch(37.8% 0.133 21.2)
-
Step 950
950
#470F13
oklch(26.9% 0.085 21.1)
#990723 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D3822 | 0.191 |
| Deuteranopia (no green cones) | #5F551D | 0.172 |
| Tritanopia (no blue cones) | #A90016 | 0.036 |
| Achromatopsia (no color) | #4B4B4B | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #990723
#990723
oklch(43.4% 0.171 21.3)
- #005D62
#005D62
oklch(43.5% 0.074 201.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #990723, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Carmine #9D0216 ΔE 0.014
- Blood Red #980002 ΔE 0.024
- Deep Red #9A0200 ΔE 0.025
- Auburn #9B2226 ΔE 0.026
- Cranberry #9E003A ΔE 0.033
- Brick Red #8F1402 ΔE 0.036
- Red Wine #8C0034 ΔE 0.041
- Dark Red #8B0000 ΔE 0.042
Use #990723 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.