#98343B
Closest named color: Brown (#A52A2A). oklch(47.2% 0.134 19.8), rgb(152, 52, 59).
Aa
White text reads best on this color (7.26:1).
About this color
#98343B is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.134 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Brown (#A52A2A), ΔE 0.031 away. White text reads best on it, at 7.26:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Brown (#A52A2A) |
| Black text | 2.88:1 |
| White text | 7.26:1 |
Values
| HEX | #98343B |
| RGB | rgb(152, 52, 59) |
| HSL | hsl(356, 49%, 40%) |
| OKLCH | oklch(47.2% 0.134 19.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #98343B | 7.26:1 | AAA | Lc -89.3 | Fine for body text |
| Black text on #98343B | 2.88:1 | Fails | Lc 19.6 | Dividers and decoration only |
| #98343B text on white | 7.26:1 | AAA | Lc 84.4 | Fine for body text |
| #98343B text on black | 2.88:1 | Fails | Lc -17.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F6E5E5
oklch(93.5% 0.019 17.5)
-
Step 200
200
#F0D0CF
oklch(88.4% 0.036 20)
-
Step 300
300
#E8B1AF
oklch(81% 0.065 21)
-
Step 400
400
#DA8686
oklch(70.8% 0.104 20)
-
Step 500
500
#CD6568
oklch(63.1% 0.132 19.8)
-
Step 600
600
#B8494F
oklch(55.5% 0.144 19.9)
-
Step 700
700 (this color)
#98343B
oklch(47.2% 0.134 19.8)
-
Step 800
800
#813135
oklch(42.8% 0.111 20.1)
-
Step 900
900
#682C2E
oklch(37.7% 0.086 20.1)
-
Step 950
950
#3D1A1B
oklch(26.9% 0.055 19.7)
#98343B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D493B | 0.146 |
| Deuteranopia (no green cones) | #675E38 | 0.133 |
| Tritanopia (no blue cones) | #A61F37 | 0.036 |
| Achromatopsia (no color) | #575757 | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #98343B
#98343B
oklch(47.2% 0.134 19.8)
- #00696D
#00696D
oklch(47.3% 0.08 199.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #98343B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brown #A52A2A ΔE 0.031
- Auburn #9B2226 ΔE 0.031
- Brick #A03623 ΔE 0.034
- Burnt Red #9F2305 ΔE 0.048
- Rouge #AB1239 ΔE 0.050
- Red Brown #8B2E16 ΔE 0.050
- Brown Red #922B05 ΔE 0.051
- Rust Red #AA2704 ΔE 0.054
Use #98343B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.