#98312C
Closest named color: Auburn (#9B2226). oklch(46.5% 0.139 26.7), rgb(152, 49, 44).
Aa
White text reads best on this color (7.47:1).
About this color
#98312C is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.139 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.022 away. White text reads best on it, at 7.47:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.81:1 |
| White text | 7.47:1 |
Values
| HEX | #98312C |
| RGB | rgb(152, 49, 44) |
| HSL | hsl(3, 55%, 38%) |
| OKLCH | oklch(46.5% 0.139 26.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #98312C | 7.47:1 | AAA | Lc -89.9 | Fine for body text |
| Black text on #98312C | 2.81:1 | Fails | Lc 19.0 | Dividers and decoration only |
| #98312C text on white | 7.47:1 | AAA | Lc 85.0 | Fine for body text |
| #98312C text on black | 2.81:1 | Fails | Lc -17.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F2
oklch(97% 0.009 26)
-
Step 100
100
#F7E5E3
oklch(93.6% 0.02 25.2)
-
Step 200
200
#F1D0CC
oklch(88.4% 0.038 26.1)
-
Step 300
300
#E9B1AA
oklch(81% 0.067 26.8)
-
Step 400
400
#DC867C
oklch(70.8% 0.108 27.2)
-
Step 500
500
#CF645B
oklch(63% 0.137 26.6)
-
Step 600
600
#BB4941
oklch(55.7% 0.149 27)
-
Step 700
700 (this color)
#98312C
oklch(46.5% 0.139 26.7)
-
Step 800
800
#82302B
oklch(42.6% 0.114 26.5)
-
Step 900
900
#692C27
oklch(37.7% 0.089 26.8)
-
Step 950
950
#3E1A17
oklch(27% 0.057 26.4)
#98312C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D472B | 0.148 |
| Deuteranopia (no green cones) | #675D29 | 0.135 |
| Tritanopia (no blue cones) | #A71531 | 0.044 |
| Achromatopsia (no color) | #555555 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #98312C
#98312C
oklch(46.5% 0.139 26.7)
- #006670
#006670
oklch(46.6% 0.08 206.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #98312C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.022
- Brick #A03623 ΔE 0.024
- Brown #A52A2A ΔE 0.026
- Burnt Red #9F2305 ΔE 0.031
- Brown Red #922B05 ΔE 0.034
- Red Brown #8B2E16 ΔE 0.036
- Russet #A13905 ΔE 0.042
- Rust Red #AA2704 ΔE 0.042
Use #98312C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.