#98301C
Closest named color: Brown Red (#922B05). oklch(46.2% 0.143 32.9), rgb(152, 48, 28).
Aa
White text reads best on this color (7.56:1).
About this color
#98301C is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.143 and its hue 33°. Its hue sits on the warm side of the wheel. The nearest named color is Brown Red (#922B05), ΔE 0.021 away. White text reads best on it, at 7.56:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Brown Red (#922B05) |
| Black text | 2.77:1 |
| White text | 7.56:1 |
Values
| HEX | #98301C |
| RGB | rgb(152, 48, 28) |
| HSL | hsl(10, 69%, 35%) |
| OKLCH | oklch(46.2% 0.143 32.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #98301C | 7.56:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #98301C | 2.77:1 | Fails | Lc 18.7 | Dividers and decoration only |
| #98301C text on white | 7.56:1 | AAA | Lc 85.3 | Fine for body text |
| #98301C text on black | 2.77:1 | Fails | Lc -16.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F1
oklch(97.1% 0.01 32.5)
-
Step 100
100
#F7E5E1
oklch(93.5% 0.021 32.5)
-
Step 200
200
#F1D1C9
oklch(88.5% 0.038 34.3)
-
Step 300
300
#EAB1A4
oklch(80.9% 0.07 33.2)
-
Step 400
400
#DC8673
oklch(70.6% 0.11 33.3)
-
Step 500
500
#D1654F
oklch(63.2% 0.141 32.9)
-
Step 600
600
#BC4932
oklch(55.6% 0.153 33.1)
-
Step 700
700 (this color)
#98301C
oklch(46.2% 0.143 32.9)
-
Step 800
800
#833020
oklch(42.6% 0.118 32.9)
-
Step 900
900
#6A2C1F
oklch(37.8% 0.092 33.4)
-
Step 950
950
#3E1A13
oklch(26.9% 0.058 32.4)
#98301C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E4519 | 0.148 |
| Deuteranopia (no green cones) | #685D17 | 0.136 |
| Tritanopia (no blue cones) | #A80F2C | 0.052 |
| Achromatopsia (no color) | #545454 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #98301C
#98301C
oklch(46.2% 0.143 32.9)
- #006473
#006473
oklch(46.2% 0.081 212.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #98301C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brown Red #922B05 ΔE 0.021
- Burnt Red #9F2305 ΔE 0.021
- Brick #A03623 ΔE 0.022
- Auburn #9B2226 ΔE 0.027
- Red Brown #8B2E16 ΔE 0.029
- Brown #A52A2A ΔE 0.032
- Rust Brown #8B3103 ΔE 0.032
- Russet #A13905 ΔE 0.033
Use #98301C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.