#981B7F
Closest named color: Warm Purple (#952E8F). oklch(47.3% 0.188 338.1), rgb(152, 27, 127).
Aa
White text reads best on this color (7.50:1).
About this color
#981B7F is a medium-dark, vivid purple. In OKLCH its lightness is 47%, its chroma 0.188 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.033 away. White text reads best on it, at 7.50:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 2.79:1 |
| White text | 7.50:1 |
Values
| HEX | #981B7F |
| RGB | rgb(152, 27, 127) |
| HSL | hsl(312, 70%, 35%) |
| OKLCH | oklch(47.3% 0.188 338.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #981B7F | 7.50:1 | AAA | Lc -89.5 | Fine for body text |
| Black text on #981B7F | 2.79:1 | Fails | Lc 19.4 | Dividers and decoration only |
| #981B7F text on white | 7.50:1 | AAA | Lc 84.6 | Fine for body text |
| #981B7F text on black | 2.79:1 | Fails | Lc -17.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF2F8
oklch(97% 0.012 337.5)
-
Step 100
100
#F6E3F0
oklch(93.5% 0.027 337.1)
-
Step 200
200
#F0CDE5
oklch(88.5% 0.05 337.5)
-
Step 300
300
#E8AAD5
oklch(80.9% 0.091 338.2)
-
Step 400
400
#DA7AC0
oklch(70.7% 0.146 338.1)
-
Step 500
500
#CD54B0
oklch(63.2% 0.185 338)
-
Step 600
600
#B8329B
oklch(55.6% 0.202 338.1)
-
Step 700
700 (this color)
#981B7F
oklch(47.3% 0.188 338.1)
-
Step 800
800
#80206C
oklch(42.7% 0.155 337.7)
-
Step 900
900
#682157
oklch(37.7% 0.121 338.5)
-
Step 950
950
#3D1533
oklch(27% 0.076 338.3)
#981B7F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #224882 | 0.209 |
| Deuteranopia (no green cones) | #4E5B7C | 0.177 |
| Tritanopia (no blue cones) | #A1234D | 0.089 |
| Achromatopsia (no color) | #555555 | 0.189 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #981B7F
#981B7F
oklch(47.3% 0.188 338.1)
- #006E43
#006E43
oklch(47.4% 0.111 158)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #981B7F, closest first.
No curated palette has a color within ΔE 0.04 of #981B7F.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.033
- Red Violet #9E0168 ΔE 0.040
- Dark Magenta #8B008B ΔE 0.046
- Deep Magenta #A0025C ΔE 0.059
- Purple #800080 ΔE 0.062
- Dark Fuchsia #9D0759 ΔE 0.062
- Light Eggplant #894585 ΔE 0.071
- Violet Red #A50055 ΔE 0.073
Use #981B7F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.