#981714
Closest named color: Deep Red (#9A0200). oklch(43.8% 0.164 28.1), rgb(152, 23, 20).
Aa
White text reads best on this color (8.50:1).
About this color
#981714 is a dark, vivid red. In OKLCH its lightness is 44%, its chroma 0.164 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Red (#9A0200), ΔE 0.015 away. White text reads best on it, at 8.50:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | vivid (0.164) |
| Temperature | warm |
| Nearest name | Deep Red (#9A0200) |
| Black text | 2.46:1 |
| White text | 8.50:1 |
Values
| HEX | #981714 |
| RGB | rgb(152, 23, 20) |
| HSL | hsl(1, 77%, 34%) |
| OKLCH | oklch(43.8% 0.164 28.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #981714 | 8.50:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #981714 | 2.46:1 | Fails | Lc 16.5 | Dividers and decoration only |
| #981714 text on white | 8.50:1 | AAA | Lc 87.5 | Fine for body text |
| #981714 text on black | 2.46:1 | Fails | Lc -14.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E0
oklch(93.5% 0.028 25.9)
-
Step 200
200
#FBCDC6
oklch(88.6% 0.053 28.3)
-
Step 300
300
#F8A99E
oklch(80.8% 0.095 28.1)
-
Step 400
400
#F17769
oklch(70.8% 0.153 28.2)
-
Step 500
500
#E84B3F
oklch(63.2% 0.195 28.3)
-
Step 600
600
#D31E1C
oklch(55.5% 0.212 28.1)
-
Step 700
700
#B6070D
oklch(49% 0.197 28.2)
-
Step 800
800 (this color)
#981714
oklch(43.8% 0.164 28.1)
-
Step 900
900
#771B16
oklch(37.8% 0.127 28.1)
-
Step 950
950
#46120E
oklch(27% 0.081 28.1)
#981714 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #433B11 | 0.177 |
| Deuteranopia (no green cones) | #62560B | 0.160 |
| Tritanopia (no blue cones) | #A80019 | 0.034 |
| Achromatopsia (no color) | #4D4D4D | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #981714
#981714
oklch(43.8% 0.164 28.1)
- #005D68
#005D68
oklch(43.8% 0.075 208.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #981714, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Red #9A0200 ΔE 0.015
- Carmine #9D0216 ΔE 0.016
- Blood Red #980002 ΔE 0.016
- Auburn #9B2226 ΔE 0.020
- Brick Red #8F1402 ΔE 0.023
- Burnt Red #9F2305 ΔE 0.026
- Brown Red #922B05 ΔE 0.031
- Red Brown #8B2E16 ΔE 0.037
Use #981714 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.