#980712
Closest named color: Blood Red (#980002). oklch(43% 0.171 26.5), rgb(152, 7, 18).
Aa
White text reads best on this color (8.84:1).
About this color
#980712 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.171 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Blood Red (#980002), ΔE 0.009 away. White text reads best on it, at 8.84:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Blood Red (#980002) |
| Black text | 2.37:1 |
| White text | 8.84:1 |
Values
| HEX | #980712 |
| RGB | rgb(152, 7, 18) |
| HSL | hsl(355, 91%, 31%) |
| OKLCH | oklch(43% 0.171 26.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #980712 | 8.84:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #980712 | 2.37:1 | Fails | Lc 16.0 | Dividers and decoration only |
| #980712 text on white | 8.84:1 | AAA | Lc 88.0 | Fine for body text |
| #980712 text on black | 2.37:1 | Fails | Lc -14.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E0
oklch(93.6% 0.029 25.6)
-
Step 200
200
#FCCCC6
oklch(88.5% 0.055 26.5)
-
Step 300
300
#FBA89E
oklch(81% 0.1 27)
-
Step 400
400
#F47369
oklch(70.6% 0.161 26.4)
-
Step 500
500
#EC4440
oklch(63.1% 0.205 26.4)
-
Step 600
600
#D70B1D
oklch(55.6% 0.223 26.6)
-
Step 700
700
#B70014
oklch(49% 0.2 26.6)
-
Step 800
800 (this color)
#980712
oklch(43% 0.171 26.5)
-
Step 900
900
#791616
oklch(37.7% 0.134 26.5)
-
Step 950
950
#47100E
oklch(26.9% 0.084 26.6)
#980712 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E3710 | 0.189 |
| Deuteranopia (no green cones) | #605407 | 0.169 |
| Tritanopia (no blue cones) | #A8000F | 0.034 |
| Achromatopsia (no color) | #4A4A4A | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #980712
#980712
oklch(43% 0.171 26.5)
- #005B64
#005B64
oklch(43% 0.074 206.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #980712, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood Red #980002 ΔE 0.009
- Deep Red #9A0200 ΔE 0.010
- Carmine #9D0216 ΔE 0.011
- Brick Red #8F1402 ΔE 0.023
- Auburn #9B2226 ΔE 0.029
- Dark Red #8B0000 ΔE 0.032
- Burnt Red #9F2305 ΔE 0.037
- Brown Red #922B05 ΔE 0.042
Use #980712 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.