#9740B0
Closest named color: Purply (#983FB2). oklch(53.4% 0.183 318), rgb(151, 64, 176).
Aa
White text reads best on this color (5.71:1).
About this color
#9740B0 is a medium-dark, vivid purple. In OKLCH its lightness is 53%, its chroma 0.183 and its hue 318°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.004 away. White text reads best on it, at 5.71:1.
| Hue family | Purples |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.183) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.67:1 |
| White text | 5.71:1 |
Values
| HEX | #9740B0 |
| RGB | rgb(151, 64, 176) |
| HSL | hsl(287, 47%, 47%) |
| OKLCH | oklch(53.4% 0.183 318) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9740B0 | 5.71:1 | AA | Lc -83.2 | Fine for body text |
| Black text on #9740B0 | 3.67:1 | AA large text | Lc 26.2 | Dividers and decoration only |
| #9740B0 text on white | 5.71:1 | AA | Lc 77.9 | Fine for body text |
| #9740B0 text on black | 3.67:1 | AA large text | Lc -23.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F1E5F4
oklch(93.6% 0.024 319.5)
-
Step 200
200
#E6D0ED
oklch(88.4% 0.046 318)
-
Step 300
300
#D7B0E4
oklch(80.9% 0.083 317.6)
-
Step 400
400
#C385D6
oklch(70.8% 0.132 318)
-
Step 500
500
#B363CA
oklch(63.1% 0.169 318.3)
-
Step 600
600 (this color)
#9740B0
oklch(53.4% 0.183 318)
-
Step 700
700
#87379E
oklch(49.1% 0.171 317.9)
-
Step 800
800
#6E2F80
oklch(42.8% 0.141 318.1)
-
Step 900
900
#592B67
oklch(37.8% 0.11 317.8)
-
Step 950
950
#341A3C
oklch(27% 0.069 317.8)
#9740B0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1D61B3 | 0.177 |
| Deuteranopia (no green cones) | #4569AD | 0.152 |
| Tritanopia (no blue cones) | #965372 | 0.116 |
| Achromatopsia (no color) | #666666 | 0.185 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9740B0
#9740B0
oklch(53.4% 0.183 318)
- #338200
#338200
oklch(53.6% 0.166 138)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9740B0, closest first.
No curated palette has a color within ΔE 0.04 of #9740B0.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.004
- Dark Orchid #9932CC ΔE 0.050
- Warm Purple #952E8F ΔE 0.058
- Deep Lavender #8D5EB7 ΔE 0.064
- Amethyst #9B5FC0 ΔE 0.068
- Light Eggplant #894585 ΔE 0.074
- Dark Violet #9400D3 ΔE 0.086
- Blue Violet #8A2BE2 ΔE 0.091
Use #9740B0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.