#9740A7
Closest named color: Purply (#983FB2). oklch(52.9% 0.175 321.2), rgb(151, 64, 167).
Aa
White text reads best on this color (5.82:1).
About this color
#9740A7 is a medium-dark, vivid purple. In OKLCH its lightness is 53%, its chroma 0.175 and its hue 321°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.018 away. White text reads best on it, at 5.82:1.
| Hue family | Purples |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.175) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.60:1 |
| White text | 5.82:1 |
Values
| HEX | #9740A7 |
| RGB | rgb(151, 64, 167) |
| HSL | hsl(291, 45%, 45%) |
| OKLCH | oklch(52.9% 0.175 321.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9740A7 | 5.82:1 | AA | Lc -83.7 | Fine for body text |
| Black text on #9740A7 | 3.60:1 | AA large text | Lc 25.6 | Dividers and decoration only |
| #9740A7 text on white | 5.82:1 | AA | Lc 78.5 | Fine for body text |
| #9740A7 text on black | 3.60:1 | AA large text | Lc -23.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F1E5F3
oklch(93.5% 0.023 321.4)
-
Step 200
200
#E7D0EB
oklch(88.5% 0.044 321.2)
-
Step 300
300
#D8B0E0
oklch(80.8% 0.079 320.7)
-
Step 400
400
#C485D0
oklch(70.6% 0.126 321)
-
Step 500
500
#B464C3
oklch(63% 0.16 321.1)
-
Step 600
600 (this color)
#9740A7
oklch(52.9% 0.175 321.2)
-
Step 700
700
#883997
oklch(49.1% 0.162 321)
-
Step 800
800
#6F307A
oklch(42.7% 0.134 321.5)
-
Step 900
900
#5A2C63
oklch(37.8% 0.104 320.9)
-
Step 950
950
#351A3A
oklch(27% 0.067 321.2)
#9740A7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #295FAA | 0.171 |
| Deuteranopia (no green cones) | #4B68A4 | 0.147 |
| Tritanopia (no blue cones) | #98506D | 0.107 |
| Achromatopsia (no color) | #656565 | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9740A7
#9740A7
oklch(52.9% 0.175 321.2)
- #1A8200
#1A8200
oklch(52.9% 0.174 141.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9740A7, closest first.
No curated palette has a color within ΔE 0.04 of #9740A7.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.018
- Warm Purple #952E8F ΔE 0.046
- Light Eggplant #894585 ΔE 0.061
- Dark Orchid #9932CC ΔE 0.064
- Deep Lavender #8D5EB7 ΔE 0.066
- Amethyst #9B5FC0 ΔE 0.072
- Light Plum #9D5783 ΔE 0.087
- Dark Magenta #8B008B ΔE 0.091
Use #9740A7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.