#9740A4
Closest named color: Purply (#983FB2). oklch(52.7% 0.172 322.3), rgb(151, 64, 164).
Aa
White text reads best on this color (5.85:1).
About this color
#9740A4 is a medium-dark, vivid purple. In OKLCH its lightness is 53%, its chroma 0.172 and its hue 322°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.022 away. White text reads best on it, at 5.85:1.
| Hue family | Purples |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.172) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.58:1 |
| White text | 5.85:1 |
Values
| HEX | #9740A4 |
| RGB | rgb(151, 64, 164) |
| HSL | hsl(292, 44%, 45%) |
| OKLCH | oklch(52.7% 0.172 322.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9740A4 | 5.85:1 | AA | Lc -83.9 | Fine for body text |
| Black text on #9740A4 | 3.58:1 | AA large text | Lc 25.4 | Dividers and decoration only |
| #9740A4 text on white | 5.85:1 | AA | Lc 78.7 | Fine for body text |
| #9740A4 text on black | 3.58:1 | AA large text | Lc -23.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F1E5F3
oklch(93.5% 0.023 321.4)
-
Step 200
200
#E7D0EA
oklch(88.4% 0.043 322.3)
-
Step 300
300
#D9B0DE
oklch(80.8% 0.078 322.7)
-
Step 400
400
#C586CE
oklch(70.8% 0.123 322.3)
-
Step 500
500
#B565C1
oklch(63.2% 0.157 322.2)
-
Step 600
600 (this color)
#9740A4
oklch(52.7% 0.172 322.3)
-
Step 700
700
#893995
oklch(49.1% 0.161 322.3)
-
Step 800
800
#6F3079
oklch(42.6% 0.133 322)
-
Step 900
900
#5A2C61
oklch(37.7% 0.102 322.2)
-
Step 950
950
#351A39
oklch(27% 0.066 322.3)
#9740A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C5EA7 | 0.169 |
| Deuteranopia (no green cones) | #4C68A1 | 0.147 |
| Tritanopia (no blue cones) | #994F6C | 0.104 |
| Achromatopsia (no color) | #656565 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9740A4
#9740A4
oklch(52.7% 0.172 322.3)
- #14820E
#14820E
oklch(52.8% 0.172 142.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9740A4, closest first.
No curated palette has a color within ΔE 0.04 of #9740A4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.022
- Warm Purple #952E8F ΔE 0.043
- Light Eggplant #894585 ΔE 0.057
- Deep Lavender #8D5EB7 ΔE 0.067
- Dark Orchid #9932CC ΔE 0.068
- Amethyst #9B5FC0 ΔE 0.074
- Light Plum #9D5783 ΔE 0.084
- Dark Magenta #8B008B ΔE 0.090
Use #9740A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.