#973728
Closest named color: Brick (#A03623). oklch(47.1% 0.132 31.3), rgb(151, 55, 40).
Aa
White text reads best on this color (7.25:1).
About this color
#973728 is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.132 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Brick (#A03623), ΔE 0.018 away. White text reads best on it, at 7.25:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.132) |
| Temperature | warm |
| Nearest name | Brick (#A03623) |
| Black text | 2.89:1 |
| White text | 7.25:1 |
Values
| HEX | #973728 |
| RGB | rgb(151, 55, 40) |
| HSL | hsl(8, 58%, 37%) |
| OKLCH | oklch(47.1% 0.132 31.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #973728 | 7.25:1 | AAA | Lc -89.3 | Fine for body text |
| Black text on #973728 | 2.89:1 | Fails | Lc 19.6 | Dividers and decoration only |
| #973728 text on white | 7.25:1 | AAA | Lc 84.4 | Fine for body text |
| #973728 text on black | 2.89:1 | Fails | Lc -17.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F2
oklch(97% 0.009 26)
-
Step 100
100
#F6E6E2
oklch(93.7% 0.018 34.3)
-
Step 200
200
#F0D1CB
oklch(88.5% 0.036 30.8)
-
Step 300
300
#E7B2A7
oklch(80.9% 0.064 31.9)
-
Step 400
400
#D98879
oklch(70.7% 0.103 31.1)
-
Step 500
500
#CC6856
oklch(63.1% 0.131 31.6)
-
Step 600
600
#B74D3C
oklch(55.5% 0.141 31.2)
-
Step 700
700 (this color)
#973728
oklch(47.1% 0.132 31.3)
-
Step 800
800
#803327
oklch(42.7% 0.109 31)
-
Step 900
900
#672E24
oklch(37.7% 0.084 31.5)
-
Step 950
950
#3D1B15
oklch(27% 0.055 31.3)
#973728 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514A26 | 0.138 |
| Deuteranopia (no green cones) | #695F25 | 0.127 |
| Tritanopia (no blue cones) | #A62034 | 0.048 |
| Achromatopsia (no color) | #575757 | 0.133 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #973728
#973728
oklch(47.1% 0.132 31.3)
- #006775
#006775
oklch(47.1% 0.082 210.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #973728, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brick #A03623 ΔE 0.018
- Russet #A13905 ΔE 0.032
- Brown Red #922B05 ΔE 0.033
- Brown #A52A2A ΔE 0.033
- Burnt Red #9F2305 ΔE 0.034
- Auburn #9B2226 ΔE 0.034
- Red Brown #8B2E16 ΔE 0.036
- Rust Brown #8B3103 ΔE 0.039
Use #973728 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.