#973490
Closest named color: Warm Purple (#952E8F). oklch(50.2% 0.171 330.7), rgb(151, 52, 144).
Aa
White text reads best on this color (6.54:1).
About this color
#973490 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.171 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.012 away. White text reads best on it, at 6.54:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.171) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.20:1 |
| White text | 6.54:1 |
Values
| HEX | #973490 |
| RGB | rgb(151, 52, 144) |
| HSL | hsl(304, 49%, 40%) |
| OKLCH | oklch(50.2% 0.171 330.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #973490 | 6.54:1 | AA | Lc -86.7 | Fine for body text |
| Black text on #973490 | 3.20:1 | AA large text | Lc 22.5 | Dividers and decoration only |
| #973490 text on white | 6.54:1 | AA | Lc 81.6 | Fine for body text |
| #973490 text on black | 3.20:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E4F1
oklch(93.5% 0.024 331.9)
-
Step 200
200
#ECCFE7
oklch(88.6% 0.045 331.7)
-
Step 300
300
#E0ADDA
oklch(80.8% 0.084 330.3)
-
Step 400
400
#CF80C7
oklch(70.6% 0.133 330.6)
-
Step 500
500
#C15DB8
oklch(63.1% 0.169 330.9)
-
Step 600
600
#AC40A4
oklch(55.7% 0.183 330.8)
-
Step 700
700 (this color)
#973490
oklch(50.2% 0.171 330.7)
-
Step 800
800
#782A72
oklch(42.8% 0.141 330.9)
-
Step 900
900
#61275C
oklch(37.7% 0.111 330.9)
-
Step 950
950
#391836
oklch(27% 0.069 330.8)
#973490 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D5593 | 0.180 |
| Deuteranopia (no green cones) | #50628D | 0.154 |
| Tritanopia (no blue cones) | #9D3E5D | 0.092 |
| Achromatopsia (no color) | #5D5D5D | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #973490
#973490
oklch(50.2% 0.171 330.7)
- #007837
#007837
oklch(50.1% 0.136 150.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #973490, closest first.
No curated palette has a color within ΔE 0.04 of #973490.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.012
- Light Eggplant #894585 ΔE 0.046
- Purply #983FB2 ΔE 0.055
- Dark Magenta #8B008B ΔE 0.066
- Red Violet #9E0168 ΔE 0.075
- Purple #800080 ΔE 0.085
- Light Plum #9D5783 ΔE 0.086
- Deep Magenta #A0025C ΔE 0.090
Use #973490 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.