#973094
Closest named color: Warm Purple (#952E8F). oklch(50% 0.18 329.1), rgb(151, 48, 148).
Aa
White text reads best on this color (6.63:1).
About this color
#973094 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.180 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.009 away. White text reads best on it, at 6.63:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.180) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.16:1 |
| White text | 6.63:1 |
Values
| HEX | #973094 |
| RGB | rgb(151, 48, 148) |
| HSL | hsl(302, 52%, 39%) |
| OKLCH | oklch(50% 0.18 329.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #973094 | 6.63:1 | AA | Lc -87.0 | Fine for body text |
| Black text on #973094 | 3.16:1 | AA large text | Lc 22.2 | Dividers and decoration only |
| #973094 text on white | 6.63:1 | AA | Lc 81.9 | Fine for body text |
| #973094 text on black | 3.16:1 | AA large text | Lc -20.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E4F2
oklch(93.6% 0.025 329.7)
-
Step 200
200
#ECCEE9
oklch(88.5% 0.049 329.2)
-
Step 300
300
#E1ADDC
oklch(81% 0.086 329.6)
-
Step 400
400
#D07FCB
oklch(70.8% 0.14 329.1)
-
Step 500
500
#C25BBD
oklch(63.2% 0.178 329.3)
-
Step 600
600
#AD3CA9
oklch(55.6% 0.193 329.3)
-
Step 700
700 (this color)
#973094
oklch(50% 0.18 329.1)
-
Step 800
800
#782776
oklch(42.7% 0.149 328.8)
-
Step 900
900
#61265F
oklch(37.7% 0.115 328.9)
-
Step 950
950
#391738
oklch(27% 0.074 328.5)
#973094 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #245497 | 0.189 |
| Deuteranopia (no green cones) | #4C6191 | 0.161 |
| Tritanopia (no blue cones) | #9C3D5E | 0.098 |
| Achromatopsia (no color) | #5D5D5D | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #973094
#973094
oklch(50% 0.18 329.1)
- #007832
#007832
oklch(50% 0.14 149.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #973094, closest first.
No curated palette has a color within ΔE 0.04 of #973094.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.009
- Purply #983FB2 ΔE 0.051
- Light Eggplant #894585 ΔE 0.054
- Dark Magenta #8B008B ΔE 0.059
- Red Violet #9E0168 ΔE 0.078
- Purple #800080 ΔE 0.080
- Dark Orchid #9932CC ΔE 0.088
- Deep Magenta #A0025C ΔE 0.094
Use #973094 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.