#973024
Closest named color: Auburn (#9B2226). oklch(46.1% 0.14 29.9), rgb(151, 48, 36).
Aa
White text reads best on this color (7.59:1).
About this color
#973024 is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.140 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.023 away. White text reads best on it, at 7.59:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.76:1 |
| White text | 7.59:1 |
Values
| HEX | #973024 |
| RGB | rgb(151, 48, 36) |
| HSL | hsl(6, 61%, 37%) |
| OKLCH | oklch(46.1% 0.14 29.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #973024 | 7.59:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #973024 | 2.76:1 | Fails | Lc 18.6 | Dividers and decoration only |
| #973024 text on white | 7.59:1 | AAA | Lc 85.4 | Fine for body text |
| #973024 text on black | 2.76:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F2
oklch(97% 0.009 26)
-
Step 100
100
#F7E5E2
oklch(93.5% 0.02 28.9)
-
Step 200
200
#F1D1CB
oklch(88.6% 0.037 30.4)
-
Step 300
300
#E9B1A7
oklch(80.9% 0.067 30.1)
-
Step 400
400
#DC8678
oklch(70.7% 0.109 30)
-
Step 500
500
#D06555
oklch(63.2% 0.139 30.2)
-
Step 600
600
#BB493A
oklch(55.6% 0.15 30.1)
-
Step 700
700 (this color)
#973024
oklch(46.1% 0.14 29.9)
-
Step 800
800
#833026
oklch(42.7% 0.117 29.6)
-
Step 900
900
#692C23
oklch(37.7% 0.09 30.3)
-
Step 950
950
#3E1A15
oklch(26.9% 0.058 29.5)
#973024 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4622 | 0.148 |
| Deuteranopia (no green cones) | #675C20 | 0.135 |
| Tritanopia (no blue cones) | #A6122E | 0.047 |
| Achromatopsia (no color) | #545454 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #973024
#973024
oklch(46.1% 0.14 29.9)
- #006471
#006471
oklch(46.1% 0.08 210.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #973024, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.023
- Brick #A03623 ΔE 0.024
- Brown Red #922B05 ΔE 0.025
- Burnt Red #9F2305 ΔE 0.026
- Red Brown #8B2E16 ΔE 0.029
- Brown #A52A2A ΔE 0.030
- Rust Brown #8B3103 ΔE 0.036
- Russet #A13905 ΔE 0.038
Use #973024 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.