#970028
Closest named color: Carmine (#9D0216). oklch(42.9% 0.172 18.4), rgb(151, 0, 40).
Aa
White text reads best on this color (8.94:1).
About this color
#970028 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.172 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Carmine (#9D0216), ΔE 0.024 away. White text reads best on it, at 8.94:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Carmine (#9D0216) |
| Black text | 2.34:1 |
| White text | 8.94:1 |
Values
| HEX | #970028 |
| RGB | rgb(151, 0, 40) |
| HSL | hsl(344, 100%, 30%) |
| OKLCH | oklch(42.9% 0.172 18.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #970028 | 8.94:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #970028 | 2.34:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #970028 text on white | 8.94:1 | AAA | Lc 88.1 | Fine for body text |
| #970028 text on black | 2.34:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FDE3E2
oklch(93.7% 0.029 20.3)
-
Step 200
200
#FCCBCB
oklch(88.5% 0.056 18.3)
-
Step 300
300
#FBA6A8
oklch(80.9% 0.101 18)
-
Step 400
400
#F47179
oklch(70.7% 0.161 18.4)
-
Step 500
500
#EB4157
oklch(63% 0.205 18.4)
-
Step 600
600
#D6003D
oklch(55.5% 0.222 18.3)
-
Step 700
700
#B60032
oklch(49.2% 0.197 18.4)
-
Step 800
800 (this color)
#970028
oklch(42.9% 0.172 18.4)
-
Step 900
900
#791424
oklch(37.7% 0.134 18.7)
-
Step 950
950
#470F16
oklch(27% 0.084 18)
#970028 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3628 | 0.193 |
| Deuteranopia (no green cones) | #5D5423 | 0.175 |
| Tritanopia (no blue cones) | #A70016 | 0.040 |
| Achromatopsia (no color) | #494949 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #970028
#970028
oklch(42.9% 0.172 18.4)
- #005B5E
#005B5E
oklch(42.8% 0.073 198.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #970028, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Carmine #9D0216 ΔE 0.024
- Cranberry #9E003A ΔE 0.028
- Red Wine #8C0034 ΔE 0.031
- Blood Red #980002 ΔE 0.032
- Deep Red #9A0200 ΔE 0.034
- Auburn #9B2226 ΔE 0.035
- Brick Red #8F1402 ΔE 0.041
- Dark Red #8B0000 ΔE 0.043
Use #970028 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.