#9694AA

Closest named color: Cool Gray (#8D99AE). oklch(67.6% 0.032 289.7), rgb(150, 148, 170).

Aa

Black text reads best on this color (7.11:1).

About this color

#9694AA is a medium-light, muted purple. In OKLCH its lightness is 68%, its chroma 0.032 and its hue 290°. Its hue sits on the cool side of the wheel. The nearest named color is Cool Gray (#8D99AE), ΔE 0.017 away. Black text reads best on it, at 7.11:1.

Hue familyPurples
Lightnessmedium-light (68%)
Chromamuted (0.032)
Temperaturecool
Nearest nameCool Gray (#8D99AE)
Black text7.11:1
White text2.95:1

Values

HEX#9694AA
RGBrgb(150, 148, 170)
HSLhsl(245, 11%, 62%)
OKLCHoklch(67.6% 0.032 289.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #9694AA 2.95:1 Fails Lc -61.4 Content text, not long reading
Black text on #9694AA 7.11:1 AAA Lc 48.0 Large or bold text, headings
#9694AA text on white 2.95:1 Fails Lc 56.1 Large or bold text, headings
#9694AA text on black 7.11:1 AAA Lc -45.7 Large or bold text, headings

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.

  1. Step 50

    50

    #F5F5F7

    oklch(97.1% 0.003 286.4)

  2. Step 100

    100

    #E9E9EE

    oklch(93.5% 0.007 286.3)

  3. Step 200

    200

    #D9D8E0

    oklch(88.5% 0.011 291.9)

  4. Step 300

    300

    #C0BFCD

    oklch(81% 0.02 289.2)

  5. Step 400

    400 (this color)

    #9694AA

    oklch(67.6% 0.032 289.7)

  6. Step 500

    500

    #8886A1

    oklch(63.1% 0.04 288.6)

  7. Step 600

    600

    #726F8C

    oklch(55.5% 0.045 289.6)

  8. Step 700

    700

    #605D77

    oklch(49.1% 0.041 290.1)

  9. Step 800

    800

    #4E4C61

    oklch(42.7% 0.035 289.2)

  10. Step 900

    900

    #413F4F

    oklch(37.6% 0.027 290.8)

  11. Step 950

    950

    #26252E

    oklch(26.9% 0.017 290.3)

Export this scale for Tailwind in the Tailwind colors tool

#9694AA with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#8F97AB0.012
Deuteranopia (no green cones)#8F96A90.011
Tritanopia (no blue cones)#92979B0.027
Achromatopsia (no color)#9696960.032

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #9694AA

    #9694AA

    oklch(67.6% 0.032 289.7)

  • #989982

    #989982

    oklch(67.6% 0.033 109.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #9694AA

    #9694AA

    oklch(67.6% 0.032 289.7)

  • #8B98AB

    #8B98AB

    oklch(67.6% 0.032 257.8)

  • #A091A4

    #A091A4

    oklch(67.6% 0.032 319.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #9694AA

    #9694AA

    oklch(67.6% 0.032 289.7)

  • #A29581

    #A29581

    oklch(67.6% 0.032 78.7)

  • #8D9C89

    #8D9C89

    oklch(67.5% 0.032 139.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #9694AA

    #9694AA

    oklch(67.6% 0.032 289.7)

  • #A89286

    #A89286

    oklch(67.6% 0.032 50.4)

  • #849E94

    #849E94

    oklch(67.6% 0.033 170)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #9694AA

    #9694AA

    oklch(67.6% 0.032 289.7)

  • #AA8F8F

    #AA8F8F

    oklch(67.5% 0.033 18)

  • #989982

    #989982

    oklch(67.6% 0.033 109.3)

  • #809D9F

    #809D9F

    oklch(67.5% 0.032 201.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9694AA, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #9694AA in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.