#965540
Closest named color: Sienna (#A0522D). oklch(52% 0.093 38.6), rgb(150, 85, 64).
Aa
White text reads best on this color (5.72:1).
About this color
#965540 is a medium-dark, moderately saturated red. In OKLCH its lightness is 52%, its chroma 0.093 and its hue 39°. Its hue sits on the warm side of the wheel. The nearest named color is Sienna (#A0522D), ΔE 0.026 away. White text reads best on it, at 5.72:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Sienna (#A0522D) |
| Black text | 3.67:1 |
| White text | 5.72:1 |
Values
| HEX | #965540 |
| RGB | rgb(150, 85, 64) |
| HSL | hsl(15, 40%, 42%) |
| OKLCH | oklch(52% 0.093 38.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #965540 | 5.72:1 | AA | Lc -83.6 | Fine for body text |
| Black text on #965540 | 3.67:1 | AA large text | Lc 25.7 | Dividers and decoration only |
| #965540 text on white | 5.72:1 | AA | Lc 78.3 | Fine for body text |
| #965540 text on black | 3.67:1 | AA large text | Lc -23.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F9F4F2
oklch(97% 0.006 43.3)
-
Step 100
100
#F2E7E4
oklch(93.6% 0.013 35.7)
-
Step 200
200
#E9D4CD
oklch(88.5% 0.025 39.4)
-
Step 300
300
#DBB7AC
oklch(80.8% 0.045 37.7)
-
Step 400
400
#C89280
oklch(70.7% 0.071 39.2)
-
Step 500
500
#B97660
oklch(63.1% 0.091 38.9)
-
Step 600
600
#A45D46
oklch(55.5% 0.099 38.7)
-
Step 700
700 (this color)
#965540
oklch(52% 0.093 38.6)
-
Step 800
800
#723F2F
oklch(42.6% 0.076 38.2)
-
Step 900
900
#5D3629
oklch(37.7% 0.06 39.2)
-
Step 950
950
#362019
oklch(27% 0.037 38.4)
#965540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #665E3E | 0.087 |
| Deuteranopia (no green cones) | #756C3F | 0.082 |
| Tritanopia (no blue cones) | #A34A50 | 0.046 |
| Achromatopsia (no color) | #666666 | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #965540
#965540
oklch(52% 0.093 38.6)
- #06758D
#06758D
oklch(52% 0.093 219)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #965540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Sienna #A0522D ΔE 0.026
- Cocoa #875F42 ΔE 0.035
- Sepia #985E2B ΔE 0.039
- Warm Brown #964E02 ΔE 0.047
- Burnt Umber #A0450E ΔE 0.048
- Earth #A2653E ΔE 0.050
- Cinnamon #AC4F06 ΔE 0.055
- Light Maroon #A24857 ΔE 0.056
Use #965540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.