#964D43
Closest named color: Sienna (#A0522D). oklch(50.7% 0.1 29.1), rgb(150, 77, 67).
Aa
White text reads best on this color (6.10:1).
About this color
#964D43 is a medium-dark, moderately saturated red. In OKLCH its lightness is 51%, its chroma 0.100 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Sienna (#A0522D), ΔE 0.038 away. White text reads best on it, at 6.10:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Sienna (#A0522D) |
| Black text | 3.43:1 |
| White text | 6.10:1 |
Values
| HEX | #964D43 |
| RGB | rgb(150, 77, 67) |
| HSL | hsl(7, 38%, 43%) |
| OKLCH | oklch(50.7% 0.1 29.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #964D43 | 6.10:1 | AA | Lc -85.3 | Fine for body text |
| Black text on #964D43 | 3.43:1 | AA large text | Lc 23.9 | Dividers and decoration only |
| #964D43 text on white | 6.10:1 | AA | Lc 80.1 | Fine for body text |
| #964D43 text on black | 3.43:1 | AA large text | Lc -21.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F3E7E4
oklch(93.7% 0.014 34.3)
-
Step 200
200
#EAD3CF
oklch(88.5% 0.026 29.4)
-
Step 300
300
#DEB6AF
oklch(81% 0.048 29.7)
-
Step 400
400
#CC8F85
oklch(70.7% 0.076 29.5)
-
Step 500
500
#BE7266
oklch(63.2% 0.099 29.7)
-
Step 600
600
#A9594E
oklch(55.6% 0.107 29.1)
-
Step 700
700 (this color)
#964D43
oklch(50.7% 0.1 29.1)
-
Step 800
800
#763C34
oklch(42.8% 0.083 29.1)
-
Step 900
900
#5F342D
oklch(37.7% 0.064 30.2)
-
Step 950
950
#381E1B
oklch(26.9% 0.041 27.2)
#964D43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5E5942 | 0.103 |
| Deuteranopia (no green cones) | #706842 | 0.095 |
| Tritanopia (no blue cones) | #A3414B | 0.039 |
| Achromatopsia (no color) | #626262 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #964D43
#964D43
oklch(50.7% 0.1 29.1)
- #007380
#007380
oklch(50.8% 0.087 208.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #964D43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Sienna #A0522D ΔE 0.038
- Light Maroon #A24857 ΔE 0.041
- Burnt Umber #A0450E ΔE 0.049
- Brick #A03623 ΔE 0.051
- Cocoa #875F42 ΔE 0.052
- Dark Mauve #874C62 ΔE 0.055
- Saddle Brown #8B4513 ΔE 0.055
- Warm Brown #964E02 ΔE 0.057
Use #964D43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.