#964994
Closest named color: Light Eggplant (#894585). oklch(52.9% 0.142 328.3), rgb(150, 73, 148).
Aa
White text reads best on this color (5.71:1).
About this color
#964994 is a medium-dark, vivid purple. In OKLCH its lightness is 53%, its chroma 0.142 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.035 away. White text reads best on it, at 5.71:1.
| Hue family | Purples |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.142) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.67:1 |
| White text | 5.71:1 |
Values
| HEX | #964994 |
| RGB | rgb(150, 73, 148) |
| HSL | hsl(302, 35%, 44%) |
| OKLCH | oklch(52.9% 0.142 328.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #964994 | 5.71:1 | AA | Lc -83.4 | Fine for body text |
| Black text on #964994 | 3.67:1 | AA large text | Lc 25.9 | Dividers and decoration only |
| #964994 text on white | 5.71:1 | AA | Lc 78.1 | Fine for body text |
| #964994 text on black | 3.67:1 | AA large text | Lc -23.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F1E6F0
oklch(93.6% 0.018 328.5)
-
Step 200
200
#E7D1E5
oklch(88.5% 0.036 328.7)
-
Step 300
300
#D8B3D6
oklch(81% 0.063 327.9)
-
Step 400
400
#C489C1
oklch(70.7% 0.104 328.3)
-
Step 500
500
#B36BB1
oklch(63.1% 0.13 328)
-
Step 600
600 (this color)
#964994
oklch(52.9% 0.142 328.3)
-
Step 700
700
#874186
oklch(49.1% 0.132 327.9)
-
Step 800
800
#6E366C
oklch(42.7% 0.109 328.6)
-
Step 900
900
#593058
oklch(37.7% 0.084 328)
-
Step 950
950
#341C34
oklch(26.9% 0.054 327)
#964994 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #436096 | 0.140 |
| Deuteranopia (no green cones) | #5A6A92 | 0.124 |
| Tritanopia (no blue cones) | #9A5168 | 0.079 |
| Achromatopsia (no color) | #666666 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #964994
#964994
oklch(52.9% 0.142 328.3)
- #198138
#198138
oklch(53% 0.142 148.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #964994, closest first.
No curated palette has a color within ΔE 0.04 of #964994.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.035
- Light Plum #9D5783 ΔE 0.051
- Warm Purple #952E8F ΔE 0.052
- Purply #983FB2 ΔE 0.055
- Muted Purple #805B87 ΔE 0.063
- Dull Purple #84597E ΔE 0.065
- Deep Lavender #8D5EB7 ΔE 0.066
- Dusty Purple #825F87 ΔE 0.069
Use #964994 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.