#964934
Closest named color: Burnt Umber (#A0450E). oklch(49.8% 0.109 36.2), rgb(150, 73, 52).
Aa
White text reads best on this color (6.36:1).
About this color
#964934 is a medium-dark, moderately saturated red. In OKLCH its lightness is 50%, its chroma 0.109 and its hue 36°. Its hue sits on the warm side of the wheel. The nearest named color is Burnt Umber (#A0450E), ΔE 0.033 away. White text reads best on it, at 6.36:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.109) |
| Temperature | warm |
| Nearest name | Burnt Umber (#A0450E) |
| Black text | 3.29:1 |
| White text | 6.36:1 |
Values
| HEX | #964934 |
| RGB | rgb(150, 73, 52) |
| HSL | hsl(13, 49%, 40%) |
| OKLCH | oklch(49.8% 0.109 36.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #964934 | 6.36:1 | AA | Lc -86.3 | Fine for body text |
| Black text on #964934 | 3.29:1 | AA large text | Lc 22.8 | Dividers and decoration only |
| #964934 text on white | 6.36:1 | AA | Lc 81.2 | Fine for body text |
| #964934 text on black | 3.29:1 | AA large text | Lc -20.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF4F2
oklch(97.1% 0.007 39.5)
-
Step 100
100
#F4E7E3
oklch(93.7% 0.015 37.9)
-
Step 200
200
#ECD3CC
oklch(88.6% 0.03 36.2)
-
Step 300
300
#E0B5A9
oklch(80.8% 0.053 36.1)
-
Step 400
400
#CF8E7C
oklch(70.7% 0.084 36.1)
-
Step 500
500
#C1715A
oklch(63.1% 0.107 36.9)
-
Step 600
600
#AC5740
oklch(55.5% 0.117 36.1)
-
Step 700
700 (this color)
#964934
oklch(49.8% 0.109 36.2)
-
Step 800
800
#783B2A
oklch(42.7% 0.09 36.5)
-
Step 900
900
#613326
oklch(37.7% 0.07 36.6)
-
Step 950
950
#391E17
oklch(27% 0.044 35.4)
#964934 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5D5532 | 0.107 |
| Deuteranopia (no green cones) | #706633 | 0.099 |
| Tritanopia (no blue cones) | #A43B44 | 0.048 |
| Achromatopsia (no color) | #5F5F5F | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #964934
#964934
oklch(49.8% 0.109 36.2)
- #006F83
#006F83
oklch(49.9% 0.089 216)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #964934, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Burnt Umber #A0450E ΔE 0.033
- Sienna #A0522D ΔE 0.034
- Brick #A03623 ΔE 0.039
- Saddle Brown #8B4513 ΔE 0.039
- Russet #A13905 ΔE 0.042
- Warm Brown #964E02 ΔE 0.043
- Milk Chocolate #7F4E1E ΔE 0.054
- Light Maroon #A24857 ΔE 0.055
Use #964934 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.