#964774
Closest named color: Light Eggplant (#894585). oklch(51.2% 0.119 346.8), rgb(150, 71, 116).
Aa
White text reads best on this color (6.08:1).
About this color
#964774 is a medium-dark, moderately saturated red. In OKLCH its lightness is 51%, its chroma 0.119 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.040 away. White text reads best on it, at 6.08:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.45:1 |
| White text | 6.08:1 |
Values
| HEX | #964774 |
| RGB | rgb(150, 71, 116) |
| HSL | hsl(326, 36%, 43%) |
| OKLCH | oklch(51.2% 0.119 346.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #964774 | 6.08:1 | AA | Lc -85.2 | Fine for body text |
| Black text on #964774 | 3.45:1 | AA large text | Lc 24.1 | Dividers and decoration only |
| #964774 text on white | 6.08:1 | AA | Lc 80.0 | Fine for body text |
| #964774 text on black | 3.45:1 | AA large text | Lc -21.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EC
oklch(93.7% 0.016 347.6)
-
Step 200
200
#EAD1DD
oklch(88.5% 0.032 347.1)
-
Step 300
300
#DEB2C8
oklch(80.9% 0.058 346.9)
-
Step 400
400
#CB89AC
oklch(70.7% 0.092 346.7)
-
Step 500
500
#BC6A97
oklch(63% 0.118 346.9)
-
Step 600
600
#A75182
oklch(55.6% 0.127 346.7)
-
Step 700
700 (this color)
#964774
oklch(51.2% 0.119 346.8)
-
Step 800
800
#743659
oklch(42.6% 0.098 347.1)
-
Step 900
900
#5E2F4A
oklch(37.6% 0.077 346)
-
Step 950
950
#371C2B
oklch(26.9% 0.048 346.4)
#964774 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E5A75 | 0.129 |
| Deuteranopia (no green cones) | #646772 | 0.115 |
| Tritanopia (no blue cones) | #9F4658 | 0.047 |
| Achromatopsia (no color) | #626262 | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #964774
#964774
oklch(51.2% 0.119 346.8)
- #00795A
#00795A
oklch(51.1% 0.104 167.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #964774, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.040
- Light Plum #9D5783 ΔE 0.043
- Dark Mauve #874C62 ΔE 0.044
- Dusky Purple #895B7B ΔE 0.050
- Dull Purple #84597E ΔE 0.050
- Light Burgundy #A8415B ΔE 0.050
- Light Maroon #A24857 ΔE 0.053
- Muted Purple #805B87 ΔE 0.060
Use #964774 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.